Freelance Personal Brand & Social Media StrategistWe're looking for a freelance strategist to work closely with our founder to grow the Founder's personal brand and strategically connect it with StreetPaw.
Key Responsibilities- Develop, strategise & execute the Founder's personal branding content — from planning, scripting/storytelling and filming to editing and posting.
- Build the Founder's presence around entrepreneurship, e-commerce, lifestyle and the journey behind StreetPaw.
- Ensure the Founder's content strategy and personal branding are aligned with StreetPaw's positioning and brand direction.
- Develop growth strategies for both the Founder and StreetPaw to increase reach, engagement, audience and brand awareness.
- Propose content strategies and ideas that can help both the Founder and StreetPaw grow, with StreetPaw execution handled by the internal team.
- Identify content opportunities, trends, formats and storytelling angles that can be adapted across both brands.
- Identify opportunities for collaborations, creator partnerships, UGC and cross-promotion.
- Identify high-performing content patterns and continuously test new hooks, formats and storytelling approaches.
- Analyse content performance and use data to continuously optimise growth and content strategy.
Key KPIsFounder
- Follower growth
- Organic reach & video views
- Watch time & retention
- Engagement, shares & saves
- Profile visits
- Number of high-performing/viral content pieces
StreetPaw
- Follower growth & organic reach
- Video views & engagement
- Website traffic from social media
- Social-media-driven sales
- UGC & creator collaborations
- Community growth
Overall
- Consistent, high-quality Founder content output
- Growth of both audiences
- Successful cross-promotion between Founder & StreetPaw
- Ability to turn Founder attention into StreetPaw awareness, community and business opportunities
What We're Looking For- 2–5 years of experience in social media, personal branding, content strategy, creator management or digital marketing.
- Strong understanding of TikTok, Instagram Reels and YouTube Shorts.
- Strong understanding of hooks, storytelling, retention and organic growth.
- Strong creative instincts and copywriting skills.
- Comfortable working directly with a founder and directing them on camera.
- Familiar with CapCut, Premiere Pro, Final Cut Pro or similar editing tools.
- Proactive, trend-aware and able to work independently.
Role StructureThis is a freelance role with a clear split:
Founder → Strategy + Full Execution
StreetPaw → Strategy + Direction (execution by StreetPaw team)
You will own the Founder's content from idea to posting, while developing growth strategies, content concepts and direction for StreetPaw to ensure both brands grow together.
