Develop clear product positioning, target customer profiles, selling points, and consumer-friendly campaign messages for assigned personal care products.
Support product launches, branding campaigns, promotional activities, and post-campaign reviews.
Coordinate product-focused content and marketing assets, including social media content, POSM, videos, banners, and product education materials.
Monitor sales performance, campaign results, customer feedback, and outlet response to identify growth opportunities.
Prepare product training materials, selling guides, FAQs, and recommendation points for outlet teams.
Conduct basic research on category trends, competitors, pricing, consumer needs, and market opportunities.
Ensure all product information, claims, and marketing materials are accurate, updated, and aligned with brand guidelines.
