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MBSB Bank Berhad

Personal Relationship Banker (Bintulu & Sibu)

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  • Posted 23 hours ago
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Job Description

Key Responsibilities:

Client Acquisition & Business Development

  • Identify, acquire, and onboard new clients interested in investment and wealth management solutions.
  • Leverage leads from branch walk-ins, referrals, and digital channels to build a strong client base.
  • Actively collaborate with Wealth Specialists to provide investment solutions tailored to clients needs.
  • Organize and participate in client events, seminars, and financial literacy programs to generate interest in wealth products.

Wealth Management

  • Conduct financial needs analysis and risk profiling to recommend suitable wealth products.
  • Provide expert guidance on portfolio management, including risk assessment, diversification, and asset performance monitoring.
  • Ensure clients understand product benefits, risks, and market conditions to make informed investment decisions.
  • Conduct periodic reviews of clients investment portfolios and suggest strategies for optimization.
  • Develop strategies to deepen customer wallet share by identifying opportunities to optimize their financial portfolios and enhance returns.

Relationship Management & Client Retention

  • Build and maintain long-term relationships with clients to ensure loyalty and continued investment growth.
  • Act as the primary point of contact for clients, addressing inquiries, concerns, and service requests.
  • Regularly update clients on market trends, portfolio performance, and new investment opportunities.
  • Implement proactive client engagement strategies to enhance satisfaction and referral business.
  • Identify opportunities for cross-selling other financial products, including (but not limited to) takaful, estate planning, and structured investments.

Sales Target Achievement & Performance Management

  • Meet or exceed individual sales targets for wealth products and overall portfolio growth.
  • Ensure high product penetration by cross-selling wealth solutions to new and existing clients.
  • Monitor personal sales performance and take corrective action when necessary to achieve KPIs.

Compliance & Risk Management

  • Ensure all sales and proposed wealth solutions services comply with regulatory requirements and internal policies.
  • Conduct proper due diligence, KYC (Know Your Customer), and suitability assessments before recommending products.
  • Maintain accurate records of client interactions and sales activities in accordance with bank policies.

Key Requirements:

Education

Bachelor's degree in Finance, Business, Banking, Economics, or a related field. Professional certifications such as UT, CFP, RFP, IPPC or investment-related licenses are an advantage.

Experience

Minimum Two [2] years in relationship management, wealth management, or financial advisory.

Skills & Competencies

  • Strong knowledge of wealth products, including gold accounts, unit trusts, and Banca Takaful.
  • Excellent sales, negotiation, and client relationship management skills.
  • Ability to conduct financial planning and investment advisory services.
  • Strong communication, interpersonal, and presentation skills.
  • Proactive, results-driven, and customer-focused mindset.
  • Knowledge of banking regulations and compliance in wealth management.

Key Performance Indicators (KPI):

  • Number of new wealth clients acquired and total portfolio growth.
  • Achievement of individual sales targets for wealth solutions.
  • Customer retention and satisfaction levels.
  • Quality of financial advisory services provided.
  • Compliance with regulatory and internal policies.

You'll collaborate closely with internal teams, regions, branches, and external stakeholders, including customers and service providers.

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Job ID: 147384285