Job Description
Responsibilities
About the team
Our Integrated Marketing & Communications team in Malaysia leads the full spectrum of marketing strategy and execution — spanning brand campaigns, creator & influencer marketing, affiliate, livestream, and IP campaigns — to drive sustainable e-commerce growth for TikTok Shop across the market.
Responsibilities
Conceptualize end-to-end campaigns with the objective of driving platform growth and establishing top-of-mind awareness for both end users and sellers/creators, via:
- Ensure seamless campaign execution through high-quality stakeholder management, maintaining clear communication during campaign kick-off, real-time updates, and post-campaign analysis
- Identify key selling points tailored to campaign scale (e.g., Double Digit, Payday Sale, Mid-month campaign) aligned with shopping trends
- Ensure all necessary resources (creative assets, budget, app resource) are secured with strong record management
- Identify exclusive deals and offers to improve engagement and campaign Gross Merchandise Value (GMV) based on past campaign data
- Monitor campaign performance in real-time and make reactive strategy adjustments as needed
- Coordinate and conduct post-mortem campaign analysis
Collaborate with marketing teams to enhance campaign awareness through engaging content tailored for in-app and out-of-app platform users.
- End Users: Define overarching campaign messaging to maintain consistency across all content and channels.
- Sellers & Creators: Highlight benefits for sellers and creators to engage their respective audiences effectively.
- Support any additional marketing initiatives as required
- Implement innovations and continuously improve campaign performance and processes for future campaign improvement, based on insights and feedback gathered.
Qualifications
Minimum Qualifications:
- Education: Minimum Bachelor's Degree or above.
- Experience: over 3 years of experience in e-commerce, specializing in livestreams.
- Project Management: Strong organizational and project management skills for efficient and effective campaign execution against KPI targets.
- Communication: Excellent verbal and written communication skills to consistently articulate campaign goals and updates to cross-functional stakeholders.
Preferred Qualification:
- Industry Knowledge: Curious and knowledgeable about the e-commerce landscape and prominent social or e-commerce platforms. Understands and embraces new trends with a wide range of interests.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
