PPC Specialist

About the Company

Our client is a fast-growing digital marketing agency focused on performance-driven advertising across APAC markets. The team works closely with brands to drive measurable business results through paid media, data insights, and continuous optimisation.

They are known for a results-first approach, leveraging platforms such as Google, Meta, and TikTok to help clients scale efficiently. The environment is fast-paced, collaborative, and data-driven, making it an ideal fit for someone who enjoys ownership and seeing the direct impact of their work.

What You'll Be Doing

* Plan, execute, and optimise performance marketing campaigns across platforms such as Facebook Ads, Google Ads, TikTok Ads, and other traffic sources

* Monitor and improve key metrics including ROAS, CPA, CTR, and conversion rates

* Execute full-funnel campaigns (awareness → conversion → retargeting) aligned with client objectives

* Prepare clear and structured performance reports, turning data into actionable insights

* Manage campaign budgets and optimise ROI through bidding, targeting, and creative adjustments

* Work closely with content, sales, and account management teams to align campaigns with brand and performance goals

* Test new platforms, tools, and strategies to unlock growth opportunities

* Manage multiple campaigns and projects while ensuring timely delivery against KPIs

Requirements

* Minimum 3 years of hands-on experience managing paid advertising campaigns

* Strong experience with platforms such as Facebook Ads, Google Ads, and TikTok Ads

* Solid understanding of performance marketing, funnels, audience segmentation, and paid media strategies

* Proven ability to analyse data and optimise campaigns to improve ROAS and reduce CPA

* Experience with A/B testing and campaign scaling strategies

* Familiar with tracking tools such as Meta Pixel, Google Analytics (GA4), and conversion tracking

* Good understanding of the APAC digital landscape and platform trends

* Fluent in Mandarin and English for stakeholder communication; Cantonese is an added advantage

* Strong ownership mindset, analytical thinking, and adaptability in a fast-paced environment

* Comfortable working under pressure and putting in extra hours when required

* Passionate about driving business growth through data-driven marketing

* Exposure to SEO, GEO, or AI-driven discovery strategies is a plus