We're looking for a highly driven Product Associate to manage and grow the product development pipeline for our Mother & Baby brand in Southeast Asia. You'll help bring to life best-in-class parenting solutionsfrom wearable breast pumps to milk warmers and beyond.
THE OPPORTUNITY
- This is an individual contributor role reporting directly to the Brand Manager, and supporting our flagship Mother & Baby brand.
- You'll be working at the intersection of innovation, execution, and cross-functional collaborationhelping bring to life differentiated products that customers love.
- You'll join a high-performing team from McKinsey, P&G, and Shopee, with ambitions to build Southeast Asia's best-run consumer brands.
YOUR RESPONSIBILITIES
- New Product Ideation and Validation
- Identify new product ideas, through category insights from customer needs, market trends, and competitor benchmarking, including ethnographic research and surveys
- Prioritise new product ideas into 18-month roadmaps, based on strategic considerations and business cases, with stage-gate discipline
- Validate product ideas by developing concepts and early prototypes, and testing tactics with clear metrics on pass / fail
- Product Development and Project Management
- Source for new suppliers, technologies, and innovations in baby care electronics
- Lead and coordinate the end-to-end product development process, ensuring timely launches on brand and on budget
- Manage supplier coordination, pricing, and contract discussions with Sourcing teams
- Oversee all moving parts across design, quality checks, operations, and certifications
- Maintain Product Bible for each SKU with full technical and commercial details
- Product Ownership and Lifecycle Management
- Be the product expert for every Mother & Baby product, from specs to regulations
- Resolve issuesfrom certification challenges to quality or customer feedback
- Keep documents up to date, including IP, certifications, testing reports, and legal files
- Ensure each product meets storage, labeling, and safety requirements
- Support in launch marketing, in-market management, and supplier relationships
YOUR PROFILE
- 24 years experience in product development, sourcing, or operations
- Experience with electronics, baby care, or health tech products
- Strong in project coordination and managing multiple moving parts
- Excellent communicator, especially with cross-border and supplier-facing teams
- Fluent in Mandarin this is a must, as you'll work closely with Chinese manufacturers
- Detail-oriented and organized, with solid spreadsheet and documentation skills
- A self-starter who takes initiative and enjoys working in a fast-paced environment
- Being a mom is a plus you'll bring firsthand understanding of what parents truly need
ABOUT US
Our vision is to be the home to Southeast Asia's leading consumer brands of tomorrow. We strive to elevate the everyday lives of customers through unique products and experiences, and are backed by institutional investors and business angels to help us get there. Join us!
