About the Role
EPOS is looking for an entrepreneurial and commercially minded Product Manager – AdTech & Monetization to lead the development and scaling of our embedded advertising solutions within the EPOS360 platform. In this role, you will bridge digital advertising technology and merchant operations by building ad monetization tools directly integrated with major ad networks (Google Ads, Meta/FB/IG, and regional ad networks).
You will own the strategic product roadmap for ad-tech monetization—from integrating ad platform APIs and building merchant credit/billing frameworks to designing commission sharing models that unlock revenue for both EPOS and our merchant network.
Key Responsibilities
1. AdTech Product Strategy & Integration (EPOS360)
- Ad Platform Integration: Drive end-to-end integration of major digital advertising networks (Google Ads, Meta/Facebook/Instagram) directly into the EPOS360 ecosystem to allow merchants to launch ad campaigns seamlessly.
- Product Roadmap: Define and execute the product feature roadmap for embedded merchant advertising tools, prioritizing scalable features based on merchant adoption and monetization potential.
- User Experience & Self-Serve Campaign Builder: Build simple, intuitive ad setup and performance tracking interfaces designed specifically for SMB and enterprise merchants.
2. Monetization, Commission & Billing Models
- Commission Architecture: Design, launch, and optimize sustainable ad commission models with key ad network partners to generate revenue for EPOS.
- Billing & Merchant Credits: Implement secure and automated billing engines for merchant ad spend, alongside merchant credit/incentive structures (e.g., Google Merchant Credit frameworks).
- Stretch Ad Ecosystems: Explore and drive ad product expansions into regional ecosystems (such as GrabFood, Foodpanda, ShopeeFood, etc.).
3. Execution & Cross-Functional Collaboration
- Engineering & Tech Delivery: Work closely with front-end, back-end, and API engineering teams to build robust ad order creation systems, automated billing, and real-time ad performance reporting.
- Partner & Channel Relations: Partner with technical and commercial contacts at major ad platforms (Google, Meta) to align on API updates, co-marketing incentives, and billing compliance.
- Merchant Adoption & Growth: Partner with Product Marketing and Commercial teams to drive campaign adoption targets (e.g., reaching 100+ active Google Ads merchants).
Requirements
- Experience: 4+ years of hands-on Product Management experience, with at least 2 years focused on AdTech, Ad Monetization, Performance Marketing Tech, or Embedded SaaS Finance/Billing.
- Domain Knowledge:
- Deep technical understanding of Google Ads API, Meta Marketing API (FB/IG), and programmatics.
- Proven experience building monetization frameworks, commission structures, or billing systems within a SaaS, Fintech, or E-commerce platform.
- Technical & Analytical Capabilities:
- Strong proficiency with API integrations, data architecture, and ad reporting tools.
- Ability to translate complex ad network metrics (ROAS, CPM, CPC) into simple merchant dashboards.
- Education: Bachelor's degree in Computer Science, Information Technology, Business Analytics, Marketing Technology, or a related field.
- Soft Skills: Data-driven mindset, strong business acumen, and comfortable managing aggressive product launch timelines.
