Product Manager Device Lifecycle Management

Are you ready to get ahead in your career

• We want to empower you to turn your ambitions into achievements.
• We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
• Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
• To realise our vision to become Malaysia's leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical

We're seeking an experienced Device Lifecycle Manager to lead the end-to-end management of devices bundled with our business mobile and fibre/broadband plans. The successful candidate will be responsible for developing and executing device lifecycle strategies, building strong partnerships with original equipment manufacturers (OEMs), optimizing device selection, and driving commercial success.

This role requires a blend of market analysis, strategic sourcing, commercial negotiation, and cross-functional collaboration to ensure our device ecosystem aligns with business objectives and meets evolving customer needs.

What are you accountable for

Supplier and Partner Management:

• Build and maintain strategic relationships with device OEMs and suppliers.

• Act as the primary liaison for vendor engagements, ensuring alignment on business objectives and mutual growth.

Commercial Negotiation and Procurement:

• Manage device procurement processes, ensuring timely, cost-effective, and quality sourcing.

• Negotiate commercial terms including pricing, marketing support, MOQs, SLAs, payment terms, warranties, and after-sales support

Market Analysis and Device Sourcing:

• Conduct on going market research to identify emerging technology trends, shifts in consumer behaviour, and future device demand.

• Select and source devices that align with business strategy, customer needs, and budget constraints.

• Plan device launches and determines model ranging based on vendor roadmaps and internal priorities.

Pricing and Go-to-Market (GTM) Strategy:

• Develop competitive pricing strategies for devices and associated plans.

• Identify and align the most appropriate selling channels for each device in the portfolio

• Conduct regular market benchmarking to maintain pricing competitiveness.

• Collaborate with Sales and Marketing to execute impactful GTM strategies, especially for flagship NPIs (e.g., Apple, Samsung).

• Communicate launch plans, pricing updates, and EOL timelines clearly across internal teams.

Performance Management and Optimisation:

• Plan and manage device refresh cycles and phase-outs to minimize business disruption.

• Monitor and analyse device take-up performance across all channels.

• Track and optimize cost efficiency in device management.

What do you need to have for the role

• Bachelor's degree in Business, Marketing, Supply Chain Management, or a related field.

• Proven experience in a similar role within the telecommunications, electronics retail, or a related industry (e.g., as a Product Manager, Category Manager, or Procurement Manager).

• Strong negotiation skills with experience dealing with global OEMs

• Analytical mindset with the ability to translate market data into strategic decisions.

• Excellent cross-functional collaboration skills across Sales, Marketing, Finance, and Supply Chain teams.

• Strong commercial acumen and a results-driven mindset.

What's next

• Once you've applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
• Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.

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