Product Marketing & Growth Executive

Product Marketing & Growth Executive
About the Job

We are looking for a results-oriented Product Marketing & Growth Executive to drive the adoption and growth of our digital products.

While our Product Managers focus on building the product, you will focus on bringing the product to market, communicating its value, acquiring users, and identifying new growth opportunities through marketing, partnerships, and distribution channels.

Key Responsibilities
Product Marketing & Go-to-Market

• Develop clear product positioning and value propositions for different customer segments.
• Translate product features and capabilities into compelling customer benefits and use cases.
• Develop product marketing materials including pitch decks, product presentations, sales collateral, landing page content, FAQs, and case studies.
• Work with Product Managers to understand new features, product launches, and product roadmaps.
• Identify the key differentiators between our products and competitors and communicate them effectively to the market.
• Continuously refine product messaging based on customer feedback, market trends, and campaign performance.

Go-to-Market Strategy & Execution

• Develop and execute Go-to-Market (GTM) plans for new products, features, campaigns, and strategic initiatives.
• Identify target audiences, acquisition channels, messaging, and launch strategies.
• Coordinate with Marketing, Product, Content, and Business Development teams to ensure successful product launches.
• Develop campaigns to increase product awareness, trial, conversion, and adoption.
• Monitor product launch and campaign performance and recommend improvements.
  

Growth & User Acquisition

• Identify and test new channels, campaigns, and customer segments to drive user acquisition and engagement.
• Develop initiatives to improve conversion, retention, and overall product adoption.
• Monitor key growth metrics such as acquisition, conversion, engagement, retention, CAC, and ROI.
• Use data and market insights to optimise growth initiatives.
  

Partnerships & Market Development

• Identify and develop strategic partnerships and distribution opportunities.
• Work with external partners on joint campaigns and initiatives that drive user acquisition.
• Research market trends and competitor activities to identify new growth opportunities.
  

Cross-Functional Collaboration

• Gather customer and market feedback and translate insights into actionable recommendations for the Product team.
• Collaborate with Product, Marketing, Content, and Business Development teams to execute growth initiatives.
  

Skills & Qualities

• Strong understanding of product marketing, growth, and go-to-market strategies.
• Strong communication, presentation, and storytelling skills.
• Commercially minded with a strong focus on measurable results.
• Analytical and comfortable working with performance data.
• Proactive, resourceful, and comfortable taking ownership from idea to execution.
• Strong relationship-building and partnership skills.
• Excellent English communication skills; Chinese proficiency is a plus.

Preferred Qualifications

• 2–4 years of experience in Product Marketing, Growth, Business Development, Partnerships, Digital Marketing, or a related role.
• Experience in Fintech, Financial Services, Technology, SaaS, or digital platforms is highly preferred.
• Experience launching or marketing digital products is an advantage.
• Experience working with Product, Marketing, and Technology teams.
• Experience in partnership development or ecosystem growth is an advantage.
• Bachelor's degree in Business, Marketing, Communications, Technology, or a related field.