Product Marketing Executive

Responsibilities:

• Develop, communicate, implement, and analyse winning Go-to-Market (GTM) plans for DIY PC component products, majoring in consumer segment (including gaming accessories)
• Work closely with marketing, sales and product teams for timely marketing execution.
• Key person to launch tactical marketing and demand generation campaigns to achieve greater exposure and sales target.
• Plan, design and execute various marketing events and campaigns, product launches, trade shows, dealer gatherings, conferences and seminars, aim at engaging channel partners and end customers.
• Steward the ASUS & ROG brand in different audiences to achieve wider public mindshare.
• Create compelling marketing collateral to support channel partners and ensure consistency with brand messaging. Material includes but are not limited to: point-of-sales materials, presentations and other promotional goods.
• Create different timely and relevant content to further boost the brands presence in social media include but not limited to ideation, copywriting and posting.
• Responsible for agency RFPs, selection, and the overall budget and resource management.
• Forecasts and envisions future gaming trends and applies it to brand and marketing activities.
• And any other responsibilities as assigned.

Requirements:

• Candidate must possess at least a Bachelor's Degree in Marketing, Advertising/Media, Mass Communications or equivalent.
• At least two (2) years of working experience in Marketing field, preferably equipped with content creation tools (E.g., Adobe Photoshop) knowledge and execution on social media platform.
• Must have passion and interest in technology products and lifestyle communities.
• A mastermind or single project owner will be a competitive advantage.
• Good command of English and Bahasa Malaysia (written and spoken).
• Meticulous and attentive to details.
• Self-starter, self-motivated, able to work independently and can manage multiple projects under minimal supervision.
• Proficient with MS Word/Excel/PowerPoint.