Rich Products Corporation is a Multi-National Corporation (MNC) with over 11,000 associates worldwide and is a leading supplier in the foodservice, in-store bakery, retail and industrial marketplaces. We specialize in the manufacturing of an extensive array of delicious products to satisfy the appetite of customers in more than 100 countries and six continents and of it is Rich Products Malaysia.
There is an exciting opportunity to arise arisen for a creative, talented, dynamic, and passionate candidate to fill the role of Product Marketing Executive. This great opportunity is best suited for an energetic and aspiring candidate who wants to be part of a global organization as your starting point to the employment world.
Some of your key responsibilities will include but are not limited to the following:
- Market Intelligence & Marketing Plan Implement:
- Assist to conduct Voice of Customer to improve customer understanding to identify new product opportunities and gaps.
- Works with necessary functional groups to ensure the proper implementation of the marketing plan (e.g. sales, pricing, promotion & distribution programs).
- Assist to develop POSMs and product artwork.
- Assist in the implementation of all promotion campaign details and a special project (PR, trade marketing).
- Work with Technical and Sales Associates to execute any promotional activities to drive sales growth, track performance, and provide recommendations for future improvement.
- Frequent market visits to obtain market and competition information and understand the latest market trend and consumer behavior.
- Product Sourcing & New Product Launch:
- Assist in new product development, line extensions, market development, and product launches.
- Post-Launch Performance:
- Tracks sales performance and provide post-mortem report.
- Tracks and monitors monthly sales performance for the products assigned.
- Tracks and reports promotional activities, coordinate analysis details for file records and planning.
- Assist with the coordination of special department projects:
- Benchmark studies, focus groups, & related research projects.
- Customer workshops, seminars.
- Internal and external product testing.
- Joint marketing/PR campaigns.
- Digital Marketing – Product handling video, content creation, etc.
Job Requirements:
- Bachelor's degree in Marketing or a related discipline.
- 2–4 years of experience in product marketing
- If you have experience in B2B FMCG, food ingredients, or catering supplier industries would be better.
- Strong analytical mindset with proficiency in Excel and data visualization tools to track sales metrics and market trends.
- Good business acumen with the ability to connect market feedback with operational actions.
- Effective cross-functional communication skills to collaborate with Sales, R&D, Pricing, and Digital Marketing teams.
- Action-oriented with a proven track record of working independently on designated projects under general guidance
You will find yourself working in a welcoming, family, and friendly performance culture where positive results are recognized and rewarded.
Rich Products Malaysia wishes to thank all prospective applicants for taking the time to apply for the role
