About Us:
A leading global multi-asset trading platform with an established presence across international markets, with a strong focus on innovation, accessibility, and customer experience. As the business continues to grow, we are looking for talented individuals to join our expanding international team.
About The Role:
The (Assistant) Product Marketing is responsible for driving product positioning to accelerate user acquisition, product adoption, and trading activity. This role bridges Product, Marketing, and Commercial teams - ensuring that product offerings are clearly positioned, effectively launched, and translated into compelling value propositions that resonate with target users.
Key Responsibilities:
Product and Development Collaboration
- Develop product/campaign launch roadmaps, key selling points to client, release timelines, and the development of product value propositions.
- Identify issues that may affect user experience, market communication, lead the product enhancement.
- Work closely with Product, Development, Design to align on requirements, risks, ensuring projects are delivered as planned.
Campaign Operations and Daily Execution
- Plan, coordinate, and execute product-related campaigns, including campaign mechanics, workflow setup, asset preparation, scheduling, launch, and execution follow-up.
- Translate complex trading products and features into clear, compelling user benefits.
- Monitor Go-To-Market (GTM) campaign performance; coordinating with relevant stakeholders to ensure campaign launch smoothly.
- Lead promotion growth and campaign performance data tracking, work with growth/ads/brand team to achieve campaign KPI
- Provide post-campaign review and data analysis to continuously improve quality and efficiency.
Product and Campaign Launch Communications
- Coordinate all launch communications and materials, including product education materials (videos or infographic etc), campaign copy, in-app communications, social media content, EDM/CRM messaging, and campaign terms and conditions.
- Partner with Content, Design, Growth, CRM, Business Development, and Customer Support teams to integrate resources and ensure consistent message across channels.
Market Research, Data Analysis, and Project Optimisation
- Conduct user, market, and competitor research to identify industry trends, and competitive developments.
- Produce research summaries, data analyses, and project post-mortems to support product planning, marketing strategy, and operational decision-making.
- Identify opportunities across product messaging, user journeys, and operational processes; drive implementation to enhance efficiency
Cross-Functional Project Delivery
- Act as a project owner by clearly defining objectives, milestones; proactively coordinate resources and follow through on progress.
- Manage priorities effectively in a fast-paced, multi-project environment, demonstrating ownership by resolving issues rather than only escalating or communicating them.
- Provide timely updates on project progress, risks, and resource requirements to relevant stakeholders to enable prompt decision-making and ensure end-to-end project closure.
What Success Looks Like:
- Successful, well-coordinated product launches with strong market impact
- Clear and differentiated product positioning in a competitive market
- Increased product adoption and engagement across user segments
- Strong alignment between product development and marketing execution
Requirements:
Experience
- At least 4 years of experience in new product launches promotion, product marketing, GTM, or growth roles
- Experience in CFD, fintech, trading, crypto, or digital platforms preferred
- Proven track record of launching and scaling products or features
Skills & Competencies:
Core Competencies
- Strong product storytelling and positioning skills
- Strategic thinking with execution capability
- Able to work closely with products and developments
Functional Skills
- GTM planning and campaign integration
- Market research and competitive analysis
- Data analysis and performance tracking
Soft Skills
- Strong stakeholder management and influence
- Ability to simplify complex concepts into clear messaging
- High ownership and ability to work in fast-paced environments
Your journey after applying:
- Screening with our talent acquisition partner
- First round interview with the hiring manager
- Second round interview with the department head
