Product Marketing Manager

About the job

The primary responsibility is to drive the successful introduction of new products and manage the life cycle within the local sales companies. In addition to this, she/he has the power to steer and push the portfolio through the organization, influencing its strategic direction. The focus is on the products themselves, rather than the industry as a whole, and she/he plays a pivotal role in promoting products and indirectly supporting sales to high-potential new and existing customers. She/he will take charge of managing the portfolio in the market, overseeing phase in, phase out, positioning, strategy, growth programs, and competitiveness. Furthermore, she/he will act as a product and technology trainer, sharing expertise with others. While holding responsibility for turnover she/he won't have specific customer responsibility. Her/him understanding of target applications and solutions equips them to identify and develop business opportunities, ensuring that the market is thoroughly analyzed and a clear focus is defined

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Responsibiliti

• esDrives profitable growth through regional product steeri
• ngImproves gross margin and commercial discipli
• neIncreases forecast accuracy and supply reliabili
• tyAccelerates revenue realization across the lifecyc
• leExpands portfolio contribution and competitivene
• ssSupports investment decision-making and local capability buildi
• ngIntroduces structured product steering governan
• ceContinuously optimizes portfolio and segmentati
• onDrives lifecycle excellence and change adopti
• onEnables test-and-learn innovati
• onImproves commercial effectiveness through new go-to-market approach
• esBuilds capability for scalable grow
• thTo perform any ad-hoc tasks assigned from Line Manag

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Qualificati

• onsBachelor's degree in engineering (Mechanical/Mechatroni
• cs)3-4 years in relevant business experience necess
• aryMarketing or Business Management experience highly desira
• bleExperience in Industrial Automation either in product marketing, market research or product management/development functi
• onsExperience to handle product life cycle management and implementation of product marketing activit
• iesIndustry knowledge in Process Automation and/or Life Technologies domains is highly advantage