About the Client
A leading fintech innovator in Malaysia, providing Malaysians with a widely used integrated super app for e-wallet payments as well as investment & financial tools.
Key Responsibilities:
- define and lead the end-to-end marketing strategy for the Merchant Services Division, ensuring alignment with business priorities and revenue goals.
- Lead merchant marketing communication design email journeys, nudges, and lifecycle campaigns to help new merchants activate and start transacting.
- Work with marketing analytics and consumer research teams to analyse insights into how consumers and driver-partners are using our platform and translate these into innovative campaigns.
- Lead and coordinate cross-functional teams-including design, digital marketing, promotions, and communications-to ensure consistent brand messaging across all channels and touchpoints.
- Strengthen brand presence across key verticals (e.g., retail, eCommerce, mobility, SMEs)
Job Requirements:
- Min 6 years in marketing field.
- Proven leadership in marketing: ideally within payments, fintech, or eCommerce.
- Strategic acumen: strong track record of translating business objectives into marketing impact.
- Commercial mindset: understands merchant ecosystems, user behaviors, and growth levers in digital payments.
- Data-driven decision-making: able to evaluate campaign effectiveness, drive optimizations, and link marketing outcomes to commercial performance.
- Strong stakeholder management: experience collaborating across Commercial, Product, Growth, and external partners.
- Execution excellence: ability to lead large-scale campaigns while ensuring consistency, quality, and ROI.
- Team builder: proven experience leading, coaching, and scaling marketing teams
Kindly contact Charmaine via WhatsApp at 017-4622500 or via email at [Confidential Information] if you are keen to explore this opportunity. Kindly be informed that only shortlisted candidate will be notified.
About our company:
PeopleLAKE is a full-service HR solution company providing Recruitment, HR Outsourcing, and Corporate Training. eLawyer Recruitment is part of PeopleLAKE Group. Visit us on https://peoplelake.asia/ follow us on https://www.linkedin.com/company/peoplelakegroup/ to get updates on latest job opportunities or for legal jobs visit on https://elawyer.com.my/ and follow us on https://www.linkedin.com/company/agensi-pekerjaan-els-sdn-bhd
Thank you.
