The Program Manager will lead Marketing and Digital Marketing initiatives for Etiqa+ and other digital applications as required. This role is responsible for driving end-to-end digital marketing activities, ensuring strategic alignment, detailed planning, strong coordination, and timely execution. The position plays a proactive and value-adding role in translating Etiqa+s strategies into actionable plans to achieve the intended business outcomes.
Requirements:
- Bachelor's degree in Marketing, Digital Media, Business, or related field.
- 35 years of experience in digital marketing or advertising, preferably in a digital or tech-driven environment.
- Strong knowledge of SEO, SEM, social media, analytics, and digital marketing tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager).
- Understanding of HTML, CSS, JavaScript, and web design principles.
- Ability to analyze data to optimize campaigns and drive results.
- Creative thinker with strong analytical, communication, and stakeholder management skills.
- Experience with A/B testing and digital campaign optimization.
Responsibilities
- Lead strategy, development, and execution of marketing and digital initiatives (OCR, Buy Button, API integration, SEO, SEM, social media, and digital campaigns).
- Develop engaging content marketing strategies across online platforms.
- Identify trends and insights to optimize spend and campaign performance.
- Plan, execute, and measure experiments, A/B tests, and conversion optimization activities.
- Report performance of digital campaigns against ROI and KPIs.
- Collaborate with internal teams, media partners, and creative agencies on growth strategies.
- Stay updated on digital marketing trends and technologies to enhance brand visibility.
Employment type: Contract 12-month on renewal
Work Location: Dataran Maybank Bangsar
