PUBG MOBILE Marketing Lead

Job Description:

1. Responsible for developing and executing localized marketing strategies for

PUBG MOBILE in the Malaysia market. In alignment with business objectives,

product version cadence, and regional strategies, drive the efficient execution

of key marketing initiatives.

2. Based on market insights and player needs in Malaysia, develop integrated

marketing plans, define target audiences, key messaging, content direction,

and channel strategies to enhance brand influence and user engagement.

3. Oversee creative assets, social media, media buying, PR communications,

KOL/KOC partnerships, community operations, and offline events. Build a

complete end-to-end workflow from strategy development and campaign

execution to performance review, while continuously optimizing marketing

effectiveness.

4. Develop deep insights into the Malaysia mobile gaming market, player

culture, platform trends, and competitor dynamics. Leverage community

feedback, user research, and data analysis to generate localized market

insights and operational recommendations that support version launches and

long-term user growth.

5. Develop communication rhythms and content strategies around product

updates, seasonal milestones, festive campaigns, and brand partnership

initiatives, tailored to Malaysia's multilingual and multicultural player

ecosystem, in order to improve reach efficiency and strengthen brand affinity

across different player segments.

6. Integrate local resources across media, creators, universities, commercial

districts, brands, and offline channels to drive the execution of fully integrated

online-to-offline marketing initiatives, while building reusable localized

marketing methodologies for the Malaysia market.

7. Collaborate efficiently with regional teams, operations, publishing, esports,

design, agencies, and external partners to ensure smooth cross-functional

execution and successful delivery of project goals.

Requirements:

1. Candidates with a local Malaysia market background are preferred, with

strong familiarity with Malaysian culture, social media ecosystems, player

behavior, and the local communications landscape.

2. At least 2 years of relevant experience in the gaming industry. Candidates

with experience in marketing, game publishing, brand communications, user

growth, community operations, or game operations are preferred. Experience

in mobile games, competitive game titles, or Southeast Asian markets is a plus.

3. Passionate about the internet and gaming industries, with a strong

understanding of the player ecosystem and content consumption behavior of

shooter / tactical competitive mobile games. Solid understanding of

version-based marketing, player communities, esports content, and localized

communications is preferred.

4. Familiar with major social media and content platforms in Malaysia,

including but not limited to TikTok, YouTube, Instagram, Facebook, and

Discord. Experience in content marketing, KOL partnerships, or community

operations is a plus.

5. Strong project management, communication, collaboration, and resource

integration skills, with the ability to efficiently drive complex projects across

teams, cultures, and time zones