PUBG SEA Regional Marketing Manager

beyondsoft malaysia

Malaysia, Kuala Lumpur

2-4 Years

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Posted 3 days ago
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Job Description

PUBG SEA Regional Marketing Manager

Job Description:

1. Responsible for developing and executing localized marketing strategies forPUBG MOBILE in the Malaysia market. In alignment with business objectives,product version cadence, and regional strategies, drive the efficient executionof key marketing initiatives.

2. Based on market insights and player needs in Malaysia, develop integratedmarketing plans, define target audiences, key messaging, content direction,and channel strategies to enhance brand influence and user engagement.

3. Oversee creative assets, social media, media buying, PR communications,KOL/KOC partnerships, community operations, and offline events. Build acomplete end-to-end workflow from strategy development and campaign execution to performance review, while continuously optimizing marketing

effectiveness.

4. Develop deep insights into the Malaysia mobile gaming market, player culture, platform trends, and competitor dynamics. Leverage community feedback, user research, and data analysis to generate localized market insights and operational recommendations that support version launches and long-term user growth.

5. Develop communication rhythms and content strategies around product updates, seasonal milestones, festive campaigns, and brand partnership initiatives, tailored to Malaysia's multilingual and multicultural player ecosystem, in order to improve reach efficiency and strengthen brand affinity

across different player segments.

6. Integrate local resources across media, creators, universities, commercial districts, brands, and offline channels to drive the execution of fully integrated online-to-offline marketing initiatives, while building reusable localized marketing methodologies for the Malaysia market.

7. Collaborate efficiently with regional teams, operations, publishing, esports,design, agencies, and external partners to ensure smooth cross-functional execution and successful delivery of project goals.

Requirements:

1. Candidates with a local Malaysia market background are preferred, with strong familiarity with Malaysian culture, social media ecosystems, player behavior, and the local communications landscape.

2. At least 2 years of relevant experience in the gaming industry. Candidates with experience in marketing, game publishing, brand communications, user growth, community operations, or game operations are preferred. Experience in mobile games, competitive game titles, or Southeast Asian markets is a plus.

3. Passionate about the internet and gaming industries, with a strong understanding of the player ecosystem and content consumption behavior of shooter / tactical competitive mobile games. Solid understanding of version-based marketing, player communities, esports content, and localized communications is preferred.

4. Familiar with major social media and content platforms in Malaysia, including but not limited to TikTok, YouTube, Instagram, Facebook, and Discord. Experience in content marketing, KOL partnerships, or community operations is a plus.

5. Strong project management, communication, collaboration, and resource integration skills, with the ability to efficiently drive complex projects across teams, cultures, and time zones

PUBG东南亚区域市场经理

职位描述:

1. 负责制定并执行PUBG MOBILE在马来西亚市场的本地化市场营销策略。根据业务目标、产品版本更新节奏和区域战略,高效执行关键市场营销活动。

2. 基于对马来西亚市场洞察和玩家需求的分析,制定整合营销计划,明确目标受众、关键信息、内容方向和渠道策略,以提升品牌影响力和用户参与度。

3. 负责创意素材、社交媒体、媒体购买、公关传播、KOL/KOC合作、社区运营和线下活动。构建从策略制定、活动执行到绩效评估的完整端到端工作流程,并持续优化营销效果。

4. 深入了解马来西亚移动游戏市场、玩家文化、平台趋势和竞争对手动态。利用社区反馈、用户调研和数据分析,生成本地化的市场洞察和运营建议,以支持版本发布和长期用户增长。

5. 围绕产品更新、季节性里程碑、节日活动和品牌合作计划,制定沟通节奏和内容策略,使其适应马来西亚多语言和多元文化的玩家生态系统,从而提高触达效率,并增强不同玩家群体之间的品牌亲和力。

6. 整合媒体、创作者、大学、商业区、品牌和线下渠道等本地资源,推动线上线下整合营销活动的执行,同时为马来西亚市场构建可复用的本地化营销方法。

7. 与区域团队、运营、发行、电竞、设计、代理机构和外部合作伙伴高效协作,确保跨职能部门顺利执行,并成功实现项目目标。

职位要求:

1. 优先考虑具有马来西亚本地市场背景的候选人,

需对马来西亚文化、社交媒体生态系统、玩家行为以及本地传播环境有深入了解。