Public Relations Consultant

Who are we:

ROOTS PR Sdn Bhd is part a larger group of intergrated marketing consultancy; ROOTS & DEX Group of companies, with offices in SG and MY, and a strong network in SEA.

Our philosophy is simple - to provide client solutions that are integrated, market-oriented and results-driven.

ROOTS PR is an award-winning company with a vision – to deliver innovative communication ideas that touch people's hearts through integrated marketing solutions.

ROOTS PR consists of passionate individuals from diverse backgrounds and cultures, united in the goal

of pushing the boundaries of marketing excellence.

In a nutshell:

The primary role is to be accountable in managing brand communications, maintain and expand media relationships and main support in implementing PR initiatives such as events, media pitches, interviews and other strategic communication contents.

What you will do:

1. Active involvement in client servicing and consultation. Act as the main point of contact for assigned clients to ensure a high level of delivery quality.
2. Heavy involvement in managing the brand comms and building PR strategies.
3. Responsible to develop interesting and strategic PR contents.
4. Prepare new business pitches and internal brainstorms
5. Liaise with media, influencers & public stakeholders.
6. Produce insightful and analytical research for project reports.

What you have:

1. 3 to 4 years of hands-on experience in Public Relations, preferably within an agency or fast-paced communications environment, managing multiple accounts and stakeholders concurrently.
2. Experienced in Social Media Management, including content planning, publishing, and performance tracking. Exposure to digital marketing, paid media, or integrated campaigns will be a strong advantage.
3. Exceptional command of English, both written and spoken, with the ability to craft compelling narratives, media materials, and client-facing communications.
4. Degree or Diploma in Communications, Journalism, Marketing Communications, Business, Management, Psychology, Information Technology, or a related discipline.
5. Strong writing instincts with a nose for newsworthiness – able to translate ideas, data, and brand messages into clear, relevant, and media-ready stories.
6. Analytical and solution-oriented mindset, with the ability to evaluate campaign performance using both quantitative and qualitative metrics, identify insights, and recommend optimisations. Resourceful, proactive, and confident in problem-solving.
7. Excellent organisational and time management skills, with the ability to prioritise multiple projects, manage tight deadlines, and maintain high-quality output under pressure.