Quality Analyst – Ad Operations (SME)

The Quality Analyst is the first line ofdefensein our campaign operations. While the Ad Ops Specialists build the campaigns, your role is to ensure those builds are flawless before they go live. You will conduct daily audits of media plans, creative implementations, and targeting setups across proprietary platforms and major DSPs/Ad Servers. This role requires a detective mindset to catch errors in metadata, flight dates, and VAST tags before theyimpactthe client.

Key responsibilities:

Pre-Flight Audits: Perform detailed QC on campaign setups (Direct IO and Programmatic) against the signed Media Plan. Verify flight dates, budget caps, pacing settings, and rate types.

Creative QA:Validatecreative assets for compliance (specs, file size, SSL compliance) and function. Test 3rd-party tags and HTML5 assets to ensure click-through URLs and impression trackers fire correctly.

Targeting Verification: rigorously check line item targeting logic (Geo, Device, Audience Segments, Key-Values) to prevent wastage or delivery errors.

Error Reporting & Feedback: Log all defects in the error tracking system (e.g., Jira). Provide direct, constructive feedback to Ad Ops Specialists to help them correct mistakes.

Live Campaign Monitoring: Conduct Day 2 checks to ensure live campaigns are tracking and pacing as expected. Investigate discrepancies between the Ad Server and 3rd-party verification vendors (e.g., IAS, MOAT).

SOP Adherence: Ensure all trafficking teams are following the latest Standard Operating Procedures for the customer's proprietary tools.

Essential Skills:

Platform Mastery:Proficiencyin ad servers and DSPsRequired Skills & Experience (DSPs (e.g., Google Ad Manager, DV360, TTD, Yahoo DSP, Amazon DSP). You must knowsome ofthese platforms well enough to spot subtle configuration errors.

Technical Debugging:Proficiencywith web debugging tools (Chrome Developer Tools,Ghostery, Charles Proxy, or Fiddler) to troubleshoot tag firing and VAST errors.

Video/CTV Knowledge: Strong understanding of VAST/VPAID standards and common errors associated with OTT/CTV environments.