Regional Brand.com and CRM Specialist/Supervisor - Salomon

Regional Brand.com and CRM Specialist/Supervisor - Salomon

About us: Keep Moving 永不止步

ANTA was established in 1991; while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)). The mission of the Company is to bring the transcendent sports spirit into everyone's life. ANTA Sports principally engages in R&D, design, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE and JACK WOLFSKIN, etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).

Role Purpose

Coordinate daily brand.com operations and CRM execution by managing external agencies and country teams to ensure sales targets, brand standards, and loyalty KPIs are met for Singapore, Thailand, Philippines, Indonesia, Malaysia as regional lead.

Job description:

1. Brand.com Operations & Performance Coordination

• Agency Supervision: Oversee daily/weekly performance of E-commerce Enablers and Paid Media agencies. Track full-funnel metrics and ensure budgets are spent efficiently to hit ROI targets.
• Site Maintenance & Execution: development and optimization brand.com, including merchandising, inventory management, promotion setups, campaign page set ups, products listing. Monitor the user journey to identify and fix friction points.
• Digital Marketing: Supervised daily performance of paid social (Meta, TikTok), search (Google Ads) and affiliate &SEM managed by agencies, ensuring alignment with monthly ROAS and CAC targets.
• Order & Service Liaison: work with local country teams and enablers to supervise order fulfilment, shipping, and customer service resolution.

2. CRM & Loyalty Execution

• Member Program Management: in charge of the loyalty program, including membership tier updates, benefit distribution, and member experience.
• Email & Direct Marketing: Execute regional email/SMS marketing campaigns to drive repeat purchases and retention.

Requirements:

• Experience: 2–4 years in E-commerce or Digital Marketing.
• Detail-Oriented: Strong ability to manage multiple tasks across different countries (SEA) without compromising on quality.
• Passion for or background of outdoor, sports, or fashion is a strong plus.
• High proficiency in English; Mandarin ability is a plus.