- Growth mandate: hunt, open doors, and build markets across SEA
- High autonomy, high visibilit: shape go-to-market strategies
About Our Client
Our client is an international provider of fire protection and lifesafety solutions used in missioncritical and highrisk environments. The business operates through a strong partner ecosystem, working closely with distributors, system integrators, consultants, and end users. With an established presence globally, the organisation is now accelerating growth across Southeast Asia by investing in dedicated commercial leadership on the ground.
Job Description
Responsible for driving regional growth of fire protection solutions across Southeast Asia by aggressively developing new business, managing key accounts, and enabling channel partners to succeed.
Key Responsibilities
- Develop and execute a regional business development strategy focused on new market entry and opportunity creation across SEA.
- Act as a hunter, proactively identifying, qualifying, and developing new business opportunities and projects.
- Drive demand creation and earlystage specification of fire protection solutions with consultants, engineers, contractors, and end users.
- Manage and grow key strategic accounts to ensure longterm engagement and repeat business.
- Build, develop, and manage a strong channel partner and distributor network across assigned countries.
- Support and enable partners to win opportunities through joint customer engagement, commercial guidance, and sales support (no direct sales).
- Lead customer presentations, commercial discussions, and negotiations together with channel partners.
- Deliver product, application, and commercial training to distributors, consultants, and key accounts.
- Identify gaps in regional coverage and recommend new partner appointments where needed.
- Represent the business at regional trade shows, industry events, and customer meetings.
- Track market trends, competitive activity, and regulatory developments within the fire protection sector.
- Provide structured pipeline updates, forecasts, and market intelligence to internal stakeholders.
- Be based in Malaysia, with responsibility for the entire Southeast Asia territory.
- Travel approximately 20-25% of the time (around one trip per month), with travel plans aligned to an agreed business plan and regional priorities.
The Successful Applicant
A seasoned fire protection business development professional with a strong hunter mindset and experience operating in a partnerled sales model.
Requirements
- Bachelor's degree in Engineering or a related technical discipline; MBA or commercial qualifications are an advantage.
- Minimum 8-10 years of experience in fire protection, fire suppression, or lifesafety solutions.
- Proven track record in new business development (hunter role) within projectbased or solutiondriven environments.
- Experience working within a channelled or distributor sales model.
- Strong understanding of specificationdriven sales and long sales cycles.
- Ability to manage and grow key accounts while continuing to prospect for new business.
- Comfortable engaging with consultants, engineers, contractors, distributors, and end users.
- Strong commercial acumen with excellent negotiation and influencing skills.
- Selfmotivated, independent, and comfortable operating across multiple SEA markets.
- Willingness to travel regionally (20-25%).
- High standards of professionalism, integrity, and stakeholder management.
What's On Offer
- Regional growth mandate: own Southeast Asia from a Malaysia base.
- Attractive total rewards: competitive base salary with performancelinked incentives.
- Career visibility and impact: play a key role in shaping regional market growth for a specialised fire protection business.
Contact: Ee Lyn Soo
Quote job ref: JN-012026-6930148
