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MBSB Bank Berhad

Regional Director (Northern), Consumer Banking

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Job Description

Job Purpose:

Direct and guide all branches within the assigned network, ensuring the achievement of sales and customer satisfaction targets. Accountable for Profit & Loss for the assigned branches and lead all initiatives in enhancing the sales and marketing of all MBSB products by capitalizing on direct and cross-sell opportunities while ensuring efficient customer services.

Key Responsibilities:

1. Branch Performance

  • Monitors and evaluates branches performance in the assigned region and ensure continuous support to branch managers to achieve targets and objectives.
  • Develop business plans and budgets for the assigned branches and monitors performance of individual branches to ensure achievement of productivity, revenue growth, profitability and customer acquisition targets.
  • Identifies and manages potential risk areas by establishing appropriate controls and enduring compliance with laid down procedure manuals.
  • Ensures all assigned branches adhere to their operating expense and reviews periodic reports submitted by the branch managers.
  • Spearhead the audit check process, undertaking the role of a risk representative to ensure risk minimization whilst maximizing profitable initiatives.

2. Market Review & Planning

  • Reviews the market to identify opportunities and trends, develops forecast and business plans accordingly.
  • Develops service strategies and service quality targets and actively monitors customer satisfaction and loyalty to identify areas of improvement.

3. Internal Collaboration

  • Develops service level targets and manages the coordination of the regional units with other departments to meet client service expectations.
  • Reviews product policies, client acquisition processes and various critical matters, and offers recommendations to enhance product satisfaction by customers.
  • Assists in development and launch of appropriate products and services in order to meet and satisfy customer needs, especially new product launches, client seminars etc.
  • Engages with key stakeholders across core business departments and MBSB's support functions to ensure of achieving strategic targets.

4. Policies, Systems, Processes and Procedures

  • Implements departmental policies, systems, and procedure so that all relevant procedural/ legislative requirements are fulfilled while delivering a quality and cost-effective service.
  • Contributes to the identification of opportunities for continuous improvement of systems, processes, and practices while considering, improvement of business processes, cost reduction, and productivity improvement.

5. Reports

  • Supervises and provides inputs in the preparation of timely and accurate reports to meet MBSB's organisational and departmental requirements, policies, and standards.

6. People Management Responsibilities

  • Defines goals and key performance indicators for each member of the team and ensure effective implementation of the MBSB performance management process.
  • Develops talent within the team by providing guidance and coaching to achieve the defined goals.

Key Requirements:

1. Experience

  • 12–15 years in banking/financial services, preferably in retail banking or branch operations

2. Skills & Competencies

  • Strong business and commercial acumen
  • Analytical and structured problem-solving skills
  • Effective stakeholder management and influencing ability
  • Strong project management and execution discipline
  • Excellent communication and presentation skills

3. Leadership Attributes

  • Results-driven with strong ownership mindset
  • Able to manage ambiguity and complexity
  • Resilient, adaptable, and decisive
  • High integrity and professionalism

4. Success Profile

  • Delivers measurable improvements in branch performance and sales productivity
  • Builds strong credibility with senior leadership and branch teams
  • Independently drives complex, cross-functional initiatives to completion

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About Company

Job ID: 148358809