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ShopBack

Regional Head of CRM

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  • Posted a month ago

Job Description

Our Journey
ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel - not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, and the first prototype was built over a weekend with the other co-founders. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World's Most Rewarding Way to Shop - and looking for bold, driven individuals to join us.

The Role
We're looking for a Regional Head of CRM to own how we engage, retain, and grow our user base at scale. You'll lead the vision and execution of data-driven lifecycle marketing, shaping personalized experiences for millions of users while delivering measurable impact for our partners.

You Adventure Ahead

    • Lead the regional CRM team, fostering a culture of innovation, collaboration, and high performance.
    • Define and lead ShopBack's regional CRM and audience strategy, creating impactful campaigns that boost user engagement and merchant discovery.
    • Build smart segmentation and personalization that drives engagement and revenue.
    • Partner with Product, Data, and Merchant team to bring big ideas to life through optimizing data infrastructure that powers precise customer targeting, and to build core features that maximize user engagement.
    • Experiment, optimize, and scale across email, push, in-app, and new channels enhance the current CRM architecture with automation and personalization capabilities..

Essentials to Succeed

    • 8+ years of experience in CRM, lifecycle marketing, or audience strategy (e-commerce/fintech a plus)
    • Strong leadership and people management skills, with experience in managing teams across diverse geographies.
    • Strong analytical and technical skills with CRM tools and data platforms CRM platforms (e.g., Oracle Responsys, Salesforce Marketing Cloud).
    • A builder with both strategic vision and hands-on execution abilities.
    • Familiarity with consumer behavior models (e.g., customer lifetime value, retention, churn prediction) and leveraging them to optimize CRM initiatives.
    • Strong communication skills to effectively manage relationships with stakeholders and external platform partners.
    • Comfortable operating in an ambiguous environment while maintaining focus on achieving aggressive targets.
    • Passion for creating rewarding customer journeys that deliver business growth.
ShopBackers DNA
Grit -We tackle all challenges head-on, working together to solve problems and achieve success.
Hunger- We value hard work, and having relentless drive.
Speed -We move fast and have a bias for action, all to deliver maximum impact.
Impact -We focus on results, always aiming for the best possible outcomes and timelines.
Growth -We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

Exclusively for ShopBackers
Career progression pathsand opportunities to take on greater challenges that help you realise your ambitions.
Be part of a winning teamon a journey to global scale.
Competitive compensationbased on your performance.
Candid, open, and collaborative culturewhere feedback is valued, for everyone to grow and improve every day.
Work-From-Anywhere benefitto enable you to thrive personally and professionally.


We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

More Info

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About Company

ShopBack is a cashback reward program available across the Far East and Australia. It allows online shoppers to receive a small percentage of their purchases on the platform, paid for through affiliate programs by the merchant. The platform also provides coupons, voucher codes, and comparison features.

Job ID: 131175239