The Regional Journey Intern supports the Regional Journey Department in strengthening Greenpeace Southeast Asia's digital ecosystem, specifically across supporter journeys, website experience, and engagement systems. This role focuses on optimizing digital touchpoints through website management, UI UX improvements, research, content updates, and journey audits. The intern will help ensure supporters have clear, meaningful, and motivating interactions as they navigate Greenpeace's digital platforms. The role is ideal for students or early-career talents interested in product management, digital engagement, UX/UI, CRM-driven journeys, or digital marketing for social impact.
Duties and Responsibilities:
Website Optimisation.
- Conduct structured audits of key website pages and supporter flows, identifying usability issues, navigation friction, and drop-off points.
- Propose UX improvements, including page structure, CTA placement, form design, content hierarchy.
- Use analytics data alongside qualitative insight to prioritise what gets fixed and validate whether changes worked.
- Draft and iterate on web copy for pages and forms being optimised, ensuring messaging is clear, motivating, and on-brand.
- Ensure all website updates meet Greenpeace's UX, accessibility, and brand standards.
Supporter Journey & Experience
- Support Regional Journey Coordinator in mapping and documenting end-to-end supporter journeys across cyberactivist, volunteer, and donor pathways
- Benchmark Greenpeace's supporter journeys against nonprofit sector best practices and regional standards.
- Assist in planning, setting up, and analysing A/B and multivariate tests across emails, landing pages, forms, and social media
Requirements:
Education & Knowledge
- Currently pursuing or recently completed studies in Marketing, Communications, or related fields.
- Foundational knowledge of digital marketing principles, email marketing, or content strategy.
- Familiarity with tools like HubSpot, Mixpanel, Wordpress, Figma, or similar is an advantage.
- Strong skills in written and spoken English.
Research & Communication Skills
- Strong written communication skills; able to draft clear, engaging copy for web and digital audiences.
- Comfortable blending quantitative data with qualitative insights to understand and improve supporter behaviour.
- Attentive to detail and experience quality across all digital touchpoints.
Teamwork & Initiative
- Empathetic and human-centred: genuinely curious about what motivates people to act and how to reduce barriers.
- Collaborative and proactive; comfortable working across regional and country teams.
- Committed to Greenpeace's mission and passionate about creating supporter experiences that inspire lasting environmental action.
Place of work: Menara Sentral Vista, Brickfileds Kuala Lumpur
Schedule of Work: The Intern is expected to be contactable at all times during normal hours of work, specifically between 9.00am to 5.00pm, Mondays to Fridays.
