About ADA
ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 12 markets in Asia and partner with leading brands to drive their data and digital maturity.
POSITION TITLE
Regional Key Account Director
BUSINESS UNIT
E-Commerce
REPORTING LINE
Chief , Ecommerce
JOB PURPOSE (Brief summary of the position i e why the position exists)
Have you heard of our brand portfolio BMW, P&G, Unicharm, Nestle, Xiaomi, Porsche, Swisse, Unilever, Secret Labs and many more. ADA is the brand behind the brands when you shop online in SEA. Founded as an eCommerce enabler in 2016 we have rapidly expanded to manage a brand portfolio with offices in Jakarta, Ho Chi Minh City, Singapore, Kuala Lumpur, Manila, Bangkok and Iloilo.
We provide a full e-commerce enabler service including content & creativity, live chat, e-distribution, technology integration and warehouse fulfilment. Our partners include Lazada, Shopee, Amazon, Ninja Van, Zalora, Redmart , Tiki, Tokopedia and Qoo10.
Reporting to the Chief eCommerce, the Regional Key Account Director (RKA D ) owns and grows a portfolio of regional and multi-market strategic accounts, primarily within CPG and consumer brands. This role is accountable for driving commercial growth, solution adoption, and long-term partnerships by translating regional eCommerce strategies into strong local execution.
The RKA D acts as the single regional point of accountability across markets, working closely with country teams and regional capability functions to deliver profitable, scalable and high-impact solutions for clients.
Regional Client Leadership & Growth
- Own a portfolio of strategic regional and multi-country accounts, acting as the primary executive sponsor for client relationships.
- Lead regional Joint Business Planning (JBP), multi-year growth roadmaps and quarterly performance governance with senior client stakeholders.
- Drive account expansion across countries, categories and solution areas, including identifying whitespace and new monetisation opportunities.
Commercial Ownership & Profitability
- Own regional revenue targets, Net New Revenue (NNR ) and contribution margin (CM1) performance for assigned accounts.
- Lead commercial negotiations on pricing models, scopes, renewals and expansion deals in partnership with Finance and Operations.
- Ensure growth is delivered with sustainable cost-to-serve and strong operational scalability.
Solution & Strategy Leadership
- Translate client business priorities into integrated eCommerce and growth strategies across marketplaces, D2C (where applicable), omnichannel and cross-border.
- Champion adoption of ADA's industry-led solutions including digital shelf, retail media, livestream & affiliate commerce, CRM, data & analytics, and supply chain enablement.
- Partner with Industry Leads, Media, Tech and Data teams to continuously evolve client value propositions.
Regional–Local Orchestration
- Align regional strategies with country execution plans, ensuring clear accountability and consistent ways of working.
- Resolve cross-market prioritisation , resourcing and execution conflicts to protect client outcomes.
- Drive best-practice sharing and standardisation across markets for assigned accounts.
Executive Stakeholder Management
- Build trusted relationships with C-suite and senior regional decision makers on the client side.
- Represent ADA in executive business reviews, regional steering committees and strategic planning sessions.
- Manage escalations with a solutions -driven, partnership-first mindset.
Team Leadership & Capability Development
- Provide leadership and coaching to KAMs and country account leads on assigned accounts.
- S et high standards for account planning, performance management and client engagement.
- Contribute to succession planning and development of future regional commercial leaders.
By submitting this, you agree to this Privacy Notice and you will be deemed to have consented to the collection, use, and disclosure of your Personal Information in accordance with this Privacy Notice: https://adaglobal.com/privacy-policy/
Unfortunately, we are only able to contact shortlisted applicants. We encourage you to continuously visit our website www.adaglobal.com for regular updates on available roles
We transform businesses using data, AI and tech | ADA
Pioneers in data and analytics, we are powering global marketing and commerce digital transformation with data and AI-led impact. Learn more here!
