Key Responsibilities
- Lead regional marketing strategies across Southeast Asian markets.
- Plan and optimize digital, social media, email, paid advertising, partnerships, and offline campaigns.
- Drive lead generation, customer acquisition, conversion, retention, and brand growth.
- Manage channels including Google Ads, Meta Ads, LinkedIn, Instagram, TikTok, SEO, and CRM.
- Develop and manage Affiliate, Influencer, and Strategic Partnership programs.
- Conduct market research, competitor analysis, and industry trend monitoring to identify new growth opportunities.
- Lead, mentor, and develop the marketing team while collaborating closely with Sales, Business Development, CRM, Compliance, Product, and Operations.
- Manage marketing budgets, track KPIs and campaign performance, and ensure marketing activities comply with company policies and applicable requirements.
Requirements
- Bachelor's Degree in Marketing, Business, Communications, or a related field.
- 5+ years of marketing experience, preferably in Fintech, Technology, or Digital Services.
- Strong experience in digital marketing, performance marketing, lead generation, and brand management.
- Strong understanding of digital products, customer acquisition, and online marketing.
- Hands-on experience with Google Ads, Meta Ads, SEO, CRM, and analytics tools.
- Experience in Affiliate, Influencer, and Partnership Marketing is an advantage.
- Experience managing marketing activities across Southeast Asian markets is highly valued.
- Strong leadership, communication, analytical, and project management skills.
- Experience working with digital platforms or technology products is a plus.
- Proficient in English; Chinese proficiency is an advantage, with additional regional languages also valued.
Note: We require candidates to have CFD industry experience, preferably with an existing portfolio/network.
