#StrategicMarketing #AIpoweredGrowth #DigitalizeMarketing #SEOChampions #TechMarketingLeadership
Job Location: Malaysia, Kuala Lumpur, Bukit Jalil & Multiple Locations
Job Types: Permanent, Full time, Onsite, 5 days.
Business Sector: Wholesale, Customization & Solutions Provider, Semiconductor
Job Responsibilities
- Ensuring the implementation of effective marketing strategies.
- Design and continuously refine the overall marketing strategies by utilising AI/ML models to maximise campaign ROI and customer lifetime value that aligns product, service, and solutions portfolios with their respective industry verticals.
- Focusing on growing audiences and the uptake of products and services.
- Reviewing and reporting on all areas of the marketing strategies and their implementation.
- Developing the corporate brand identity in consultation with senior managers, executives, and partners.
- Managing creative agencies and retainer partners.
- Evaluate, select, and integrate marketing automation tools, marketing automation workflows, and analytics platforms, ensuring seamless data flow.
- Build a generative content development pipeline, framework, and assets for written content, image, and video collateral with human-in-the-loop review to ensure a high level of humanisation.
- Build and develop LLM-driven tools to drive sales throughput.
- Develop regional marketing tactics and campaigns that equip distributors, agents, and sales partners with tools, price guidance, and know-how to grow sales.
- Lead account-based marketing, media investments in trade publications, and digital campaigns such as SEO for spec keywords, LinkedIn targeting, to fill the pipeline with high-quality and qualified RFQs and leads.
- Lead end-to-end planning of industry trade shows, customer demo days, and measure lead, post-event conversion, and overall sentiment and performance.
- Collaborating with senior team members across all departments to uncover insights and create innovative marketing and branding strategies.
- Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI).
- Conducting strategic marketing analysis that will help guide marketing messages.
- Overseeing social media planning and execution.
- Consistently identifying new or expanded revenue opportunities and strategizing the implementation of plans.
- Conception, development, and implementation of marketing plans and strategies, product concepts, and promotional programs to drive interest and sales.
- Working to continuously ensure the company's marketing goals are communicated across the entire organization and improving the company's marketing outreach efforts.
- Ensuring that all current marketing and copyright regulations comply with accepted professional standards, policies, procedures, and legislation.
- Promoting and embedding strong and inspirational leadership throughout the entire team by demonstrating the company's values and championing the leadership behavior framework.
- Routinely sharing strategies, progress, results, learnings, and relevant industry trends with the broader team.
Ability
- Working knowledge of search engine optimization (SEO), lead generation, and affiliate marketing practices, techniques, and outcome expectations.
- AI-driven.
- Experience in leading your teams day-to-day duties and responsibilities, as well as project managing larger ad hoc projects.
- The ability to develop strong relationships with cross-departmental team members to enable collaboration, advice sharing, and directional leadership where required.
- Excellent understanding of regulations, professional standards, policies, procedures, and legislation.
- The ability of a transformative shift in marketing driven by AI.
Qualifications
- A Bachelor's Degree in Marketing, Psychology, Communications, Advertising, or a Business Management-related subject.
- Minimum 5 years experience in a Marketing role.
- Minimum 3 years experience in a management role.
- Essential to be Bilingual in English with Mandarin (including reading and writing) as required to handle other Mandarin stakeholders.
Looking For Those Who Can Demonstrate
- Strategic thinking and problem-solving abilities.
- Superior interpersonal and organizational skills.
- Confidence to use initiative.
- A positive and approachable manner.
- Good time management skills and the ability to prioritize.
- Excellent communication and presentation skills.
- Adaptability to change.
- Willingness to embrace new ideas and processes.
- Interest in developing your own skills and knowledge.
- The ability to be challenged on your advice and to accept criticism.
- Able to make quick but rational decisions when working under pressure.
About Techware
Techware is a leading provider of comprehensive advanced manufacturing services, catering to a diverse range of industries including Semiconductor, Medical, Aerospace, Automotive, and Oil & Gas. Strategically headquartered in Singapore, we also operate manufacturing facilities in China, Malaysia and Philippines. We specialize in Precision Machining, adhering to the strictest tolerances, and offer high-tech fabrication of sheet metal components, welding of crucial structures/frames, wire and cable harnessing along with complete system integration, assembly, and rigorous testing of equipment. Techware Group is a synergistic amalgamation of various companies, with our business operations spanning across diverse sectors. We have established a strong presence in Singapore, Malaysia, China, Philippines, Korea, Taiwan, UK, and the US, demonstrating stable, long term growth and an expanding global footprint. Website http://www.techwaregroup.com Industries: Machinery Manufacturing / Manufacturer of machinery & equipment Company size: 100 to 500 employees Type: Privately Held
