Regional Marketing Manager (Standalone)
Kuala Lumpur
Full time
RM 8,000 - RM 10,000 per month
Job Summary
We are seeking a highly experienced and hands-on Regional Marketing Manager to leadand execute all marketing initiatives across Singapore, Malaysia, and Hong Kong.
This is a standalone role responsible for full-spectrum marketing ownership, coveringstrategy development and hands-on execution across digital, retail, social, and brand initiatives. The ideal candidate is both strategic and operational, capable of driving growthindependently while managing multiple markets simultaneously.
Key Responsibilities
1. Regional Marketing Strategy & Execution
- Develop and execute integrated marketing strategies across Singapore, Malaysia, andHong Kong.
- Localize global brand guidelines and campaigns to align with each market's consumerbehavior and competitive landscape.
- Drive both e-commerce growth and retail store traffic through coordinated online andoffline initiatives.
- Plan and manage annual marketing calendars, campaigns, and budgets.
2.Retail & Store Marketing
- Lead marketing initiatives for new store openings, including launch campaigns andpromotional activations.
- Develop store-level marketing programs to increase footfall and in-store conversion. Collaborate with operations and merchandising teams to ensure consistent brandpositioning across locations. Analyze retail sales performance and adjust marketing strategies accordingly.
3. Digital Marketing & Performance Management
- Plan, execute, and optimize paid media campaigns across Google Ads, Meta(Facebook/Instagram), and TikTok to drive revenue growth.
- Monitor and improve key metrics including ROAS, CAC, conversion rates, and overallmarketing ROI.
- Implement SEO, CRM, and email marketing strategies to strengthen customeracquisition and retention.
- Continuously test, refine, and scale high-performing campaigns while addressingunderperforming initiatives.
- Track performance using analytics tools and provide data-driven insights andrecommendations to management.
4. Social Media & Content Strategy
- Develop and manage social media strategies across Facebook, Instagram, TikTok,RedNote (Xiaohongshu), and relevant platforms.· Create localized content calendars aligned with brand campaigns and productlaunches.
- Execute influencer partnerships, live-selling initiatives, and user-generated contentprograms.
- Develop and optimize platform-specific content strategies to drive engagement,audience growth, and brand visibility across social platforms.
5. Events, Partnerships & Brand Activations
- Plan and execute regional marketing events, pop-ups, and promotional campaigns. Identify and manage strategic partnerships, KOL collaborations, and mediaopportunities.
- Evaluate campaign performance and continuously optimize activation strategies.
6. Cross-Functional Collaboration & Reporting
- Work closely with global/regional headquarters to align on branding, promotions, andproduct launches.
- Coordinate with sales, retail operations, and merchandising teams to ensure seamlesscampaign execution.
- Manage external vendors and agencies when required.Prepare regular performance reports and present key marketing insights to seniormanagement.
Job Requirements
- Bachelor's degree in Marketing, Business, or a related discipline. Minimum 4-6 years of marketing experience, preferably with regional or multi-marketexposure.
- Proven experience in both digital performance marketing and retail marketing.
- Strong hands-on experience in paid media platforms and analytics tools.
- Ability to independently manage multiple markets and priorities.
- Strong commercial acumen and data-driven mindset.
- Excellent communication skills in Mandarin (compulsory), English, and Malay.
- Cantonese is a plus.
Employer questions
Your application will include the following questions:
- Which of the following statements best describes your right to work in Malaysia
- What's your expected monthly basic salary
- Which of the following types of qualifications do you have
- How many years of digital marketing experience do you have
- How much notice are you required to give your current employer
- How would you rate your Mandarin language skills
- How many years experience do you have in social media marketing
- How many years experience do you have as a marketing executive
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