Position Responsibilities
Strategic Brand Positioning
- Conduct or leverage market research to understand brand perception, consumer behavior, preferences, and trends to inform brand strategies.
- Work with Commercial, Product and Business Unit teams to ensure customer feedback and market trends inform brand initiatives.
Branded Experiences
- Lead the development and continuous improvement of brand touchpoints (app, store, product, campaigns and merchandise) ensuring it reflects the brand identity while adapting to local market needs.
- Drive the evolution of store experiences and IP-led activations, ensuring they deliver both strong brand expression and measurable business impact in each market.
Cross-Functional Business Unit Collaboration
- Work closely with Business Units to ensure integrated brand experiences.
- Run workshops and facilitate cross-market knowledge sharing, bringing learnings from one country to inspire and support others, whilst equipping them with practical tools and skills.
- Deliver specific market insights to regional and country teams for contextual execution.
- Create a culture of best practice sharing, spotlighting successful projects from one market or vertical to inspire others.
Commercial Performance Tracking
- Monitor and analyze the performance of brand initiatives and campaigns, providing detailed reports and recommendations for commercial impact.
Qualification and Requirements
- Bachelor's Degree in Business, Marketing, Mass Comm, Graphic Design or equivalent
- Min. 3-7 years in Marketing or Branding role
- Canva
- Microsoft Office
A Necessity, not a Luxury
