About us: Keep moving 永不止步
ANTA was established in 1991; while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)). The mission of the Company is to bring the transcendent sports spirit into everyone's life. ANTA Sports principally engages in R&D, design, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE and JACK WOLFSKIN, etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).
Position Summary
The Performance Marketing (e-Commerce) Supervisor / Specialist is responsible for driving traffic, customer acquisition, and revenue growth for Wilson's official e-commerce websites across Southeast Asia. This role focuses on planning, executing, and optimizing digital advertising campaigns while leveraging data and analytics to maximize marketing performance.
Key Responsibilities
- Plan, execute, and optimize digital advertising campaigns across Google Ads and Meta Ads.
- Manage paid search, shopping, display, remarketing, and paid social campaigns to drive website traffic and sales.
- Monitor campaign performance and continuously optimize budgets, bidding strategies, creatives, and audience targeting to maximize ROAS.
- Analyze marketing performance using Google Analytics (GA4), Google Ads, Meta Ads Manager, and other reporting tools.
- Generate regular performance reports and provide actionable insights to improve marketing efficiency.
- Work closely with the website operations team to support product launches, promotional campaigns, and seasonal marketing activities.
- Coordinate with creative teams to develop advertising assets, landing pages, and campaign materials.
- Support CRM and customer acquisition initiatives through audience segmentation and remarketing strategies.
- Monitor competitor activities and industry trends to identify new growth opportunities.
- Assist in managing tracking implementation, including GA4, Meta Pixel, UTM parameters, and conversion measurement.
Requirements
- Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
- 2-5 years of experience in Performance Marketing or Digital Marketing.
- Hands-on experience with Google Ads and Meta Ads Manager is required.
- Strong knowledge of Google Analytics (GA4), Google Tag Manager (GTM), Meta Pixel, and campaign tracking.
- Strong analytical skills with the ability to interpret data and optimize campaign performance.
- Experience in e-commerce marketing is highly preferred.
- Familiarity with Shopify, Shopline, or other e-commerce platforms is an advantage.
- Proficient in Microsoft Excel and PowerPoint.
- Fluent in English (spoken and written) is required.
- Chinese language ability is a strong advantage.
- Self-motivated, detail-oriented, and able to manage multiple projects in a fast-paced environment.
