Our client in manufacturing is currently looking for a strategic and commercially driven Regional Product Marketing Manager to lead the growth, development and performance of a product portfolio across Asia.
Key Responsibilities:
- Own and drive product portfolio strategy, lifecycle management and product roadmap across Asia
- Identify portfolio gaps, customer needs and market trends to support portfolio expansion and optimisation
- Lead new product development, evaluation and commercial launches
- Translate customer insights, competitive intelligence and market developments into product opportunities
- Identify new markets, segments and business opportunities across the region
- Work closely with Sales and Country Marketing teams on product launches, campaigns, seminars and customer engagement
- Drive pricing strategies, sales growth, profitability and overall portfolio performance
- Monitor market trends, competitor activities, regulations and customer requirements
- Act as the regional subject matter expert and provide product training, technical resources and sales tools
- Represent the organisation at customer meetings, industry events, seminars and training programmes across Asia
Requirements:
- Bachelor's Degree in Marketing, Engineering, Business or related discipline
- Minimum 8 years of relevant experience in Product Management, Product Marketing, Segment Management or a related commercial role
- Strong commercial, analytical and strategic thinking capabilities
- Regional / multi-country experience, preferably within Asia
- Strong stakeholder management and communication skills, with the ability to influence across functions and cultures
- Good understanding of manufacturing capabilities, technical product considerations and market dynamics
- Experience within building materials, construction, industrial, manufacturing or other B2B environments is highly advantageous
- Technical product knowledge, including applications, specifications, testing, standards, certifications and manufacturing processes
- Experience in product training, customer presentations and industry seminars is a plus
