Position Summary
We are seeking an industry-experienced & application-driven product specialist to drive regional execution of Clean Process (CP) air filter portfolio product plans. The role serves as the key link between Global Product Management, APAC cross-functions, and the country sales team. The role oversees product localisation, launch and phase-out activities, provides product expertise and technical support, equips sales teams through training and demonstrations, and translates market intelligence and customer feedback into product improvement recommendations. The ideal candidate will be an experienced and strategic thinker with a strong related industry background & application know-how, air filtration product knowledge & experience, commercial oriented mindset & excellent communication skills to work with cross-functions.
Key Responsibilities
1. Regional product lifecycle and launch execution:
- Manages the existing portfolio in the region (based on the strategic direction set by the Global Product Manager) throughout the whole life cycle from initial market introduction until phase-out. Uses product market mix strategy, enhances product portfolio competitiveness by analysing product performance and identifies new business opportunities to fill potential product gaps
- Work closely with Global Product Management on regional product launch execution
- Drive portfolio optimisation and continuous improvement in terms of product positioning & segmentation, gross margin improvement, cost reduction and product compliance towards various standards. Provide pricing logic guidelines based on product segmentations (ie Good, Better & Best)
2. Product localisation and technical support:
- Responsible for implementation of localisation projects by working closely with key stakeholders like R&D, PPD, Global product management, Group Sourcing, factories and business commercial team. Work closely with the global product management function to localise the global portfolio into the region.
- Provide all the required product applications, features, benefits & business case inputs during the product localisation project process and support the execution in a timely manner; provide product technical support and product care to the country's sales team as a go-to resource for product-related questions
3. Regional Product Marketing:
- Develop overall new product launch package including all the product & marketing related materials by collaboration with cross functions
- Conduct new product launch introduction webinar with sales training, manage proper new product launch communication to the market & cross functions
- Review new product launch business performance with the commercial team and summarise overall market feedback for potential future improvement
4. Market Analysis & Sales Enablement Cross-Functional Collaboration:
- Study the market & key segments trends, opportunities & competition landscape. Collect customer feedback and conduct competitor benchmarking & leverage value selling sales tool to enable Camfil product solution value proposition
- Conduct product Sales & Customer training, pitch product USP & benefits towards customers, propose cross- & up-selling opportunities. Develop sales tools with R&D to support sales & improve sales efficiency. Assist sales with product demonstrations and presentations.
- Support product related cross function collaboration, work closely with regional and global cross-functional teams including Product, Marketing, Finance, Sourcing, R&D, PPD, Quality & Technical Services to ensure product specification fulfilment and product application know-how in line with quality needs
Key Performance Indicators:
- CP product segment sales, gross margin & cost reduction
- Key product localisation with business impact
- Regional product launch with business impact
- Cross-functional collaboration with sales enablement
Key Requirements
- Relevant University degree in engineering or related fields
- At least 5 years of product management or market segment-oriented working experience in the B2B industry, ideally with a proven track record to manage product portfolio & support business with a product-oriented role.
- Rich experience with a clear understanding of key focus market segments like Life science/Pharmaceutical, Semiconductor/Microelectronics, healthcare and OEM
- Good understanding of HVAC/Air filters market in the local market across various market segments with good knowledge of application, regulation and standards.
- The person needs to have critical thinking skills, the capability to influence key stakeholders, both internally and externally, a high level of integrity to handle sensitive and confidential information, an analytical mind and a good grasp of data interpretation and be a strong storyteller with a commercial mindset to support business with product enabler
- Fluent spoken English and professional written English are a must
