Regional Retail Operations Senior Manager Wilson

About us: Keep Moving

ANTA was established in 1991; while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)). The mission of the Company is to bring the transcendent sports spirit into everyone's life. ANTA Sports principally engages in R&D, design, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE and JACK WOLFSKIN, etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).

Position Summary

The Regional E-commerce Manager is responsible for leading Wilson's e-commerce business across Southeast Asia, with full ownership of business performance and profitability. This role manages both Direct-to-Consumer (DTC) websites and marketplace channels, driving sustainable growth while ensuring operational excellence and a premium brand experience.

The role partners closely with local commercial teams, marketing, Merchandise , customer service, finance, IT, and external partners to deliver the region's e-commerce strategy.

Key Responsibilities

1.Business Ownership

* Own the regional e-commerce P&L and deliver sales, profit, and growth targets.

* Develop annual business plans, commercial strategies, and demand forecasts.

* Monitor key business metrics and take proactive actions to improve commercial performance.

* Balance revenue growth with profitability, inventory efficiency, and customer experience.

2.Direct-to-Consumer Business

* Lead the commercial operation of Wilson's official websites across six Southeast Asian markets.

* Develop pricing, assortment, merchandising, and promotional strategies.

* Drive customer acquisition, conversion, retention, and customer lifetime value in partnership with Performance Marketing and CRM teams.

* Continuously optimize website performance and user experience.

3.Marketplace Business

* Define and execute marketplace strategies across platforms including Shopee, Lazada, TikTok Shop, and other regional marketplaces.

* Manage channel profitability, promotional investments, pricing architecture, and assortment planning.

* Identify new marketplace opportunities and drive sustainable channel growth.

4.Commercial Planning & Marketing

* Build the annual commercial calendar, coordinating product launches, campaigns, and promotional events.

* Review campaign effectiveness and optimize marketing investment to maximize ROI and ROAS.

* Ensure brand consistency across all digital touchpoints.

5.Operations & Cross-functional Collaboration

* Collaborate with Supply Chain, Customer Service, Finance, IT, and local market teams to ensure seamless business operations.

* Oversee inventory planning, order fulfillment, and customer experience.

* Manage relationships with agencies, technology partners, and marketplace account managers.

6.Business Analytics

* Analyze business performance through sales, traffic, conversion, inventory, customer, and profitability metrics.

* Prepare monthly and quarterly business reviews for regional leadership.

* Provide strategic recommendations based on market trends, competitive analysis, and consumer insights.

Requirements

* Bachelor's degree in Business, Marketing, E-commerce, or a related field.

* 5-8 years of experience in e-commerce management, preferably within sporting goods, fashion, lifestyle, or consumer brands.

* Proven experience owning an e-commerce P&L and delivering commercial growth.

* Strong experience managing both DTC websites and marketplace businesses.

* Hands-on knowledge of Shopify, Shopline, or other enterprise e-commerce platforms.

* Strong understanding of digital marketing, CRM, GA4, and e-commerce analytics.

* Excellent commercial acumen with strong analytical and financial skills.

* Strong stakeholder management and cross-functional leadership experience.

* Ability to manage multiple markets in a regional environment.

* Fluent English is required for daily business communication.

* Mandarin Chinese is a strong advantage.