Lead, align, and motivate the regional team to achieve annual sales targets (sell-in and sell-out) and business objectives while developing capabilities for future growth and fostering a strong frontline performance culture.
Drive market share growth and Numeric Distribution (ND) expansion within the assigned region.
Ensure effective distribution execution and successful placement of new product launches across all channels.
Manage agent inventory levels in accordance with Etika inventory norms and standards.
Collaborate with cross-functional regional teams, securing the necessary support for business execution and providing feedback to drive continuous improvement.
Align regional operations and resources to deliver Annual Operating Plan (AOP) objectives.
Redeploy local resources on a short-term basis to capitalize on emerging business opportunities and market dynamics.
Maintain a strong market presence through regular field visits to recognize high performance, identify frontline needs, and strengthen execution excellence.
Build, maintain, and strengthen relationships with key customers, distributors, agents, and market stakeholders to drive sustainable business growth.
Optimize working capital management, particularly cash flow and accounts receivable, while balancing customer relationships and adhering to sound credit management practices to maximize sales and profitability.
Ensure compliance with company policies, operational standards, and governance requirements across the region.
Support and champion HR initiatives and tools aimed at building leadership and management capabilities within the region.
Demonstrate and promote ETIKA's values and culture through leadership and day-to-day business practices.
Perform any other duties or additional tasks as assigned, consistent with the role and the needs of the business.
Requirements:
Bachelor's Degree in Marketing, Business Administration, Management, or a related field is preferred.
Minimum 10 years of experience in sales, commercial, or business management roles, preferably within the FMCG industry or a similar environment.
At least 8 years of proven leadership experience managing and developing high-performing teams.
Strong leadership capabilities with the ability to inspire, coach, and drive team performance toward achieving business objectives.
A collaborative team player who is creative, adaptable, and capable of working independently in a fast-paced environment.
Resourceful, proactive, and highly self-motivated, with strong attention to detail and a results-oriented mindset.
Excellent analytical, strategic planning, and problem-solving skills with the ability to translate insights into actionable business strategies.
Strong communication, presentation, negotiation, and stakeholder management skills.
Demonstrated ability to influence and build effective relationships with customers, distributors, and internal stakeholders.
Highly driven with a strong passion for winning in the marketplace and delivering sustainable business growth.
Ability to think beyond conventional approaches and identify innovative solutions to business challenges.
Proficient in business planning, sales forecasting, performance management, and commercial execution.
