Regional Sales Manager (Lower East Coast)

Position Summary

Regional Sales Manager plans, directs, and monitors the activities of a sales team within the defined region to identify business opportunities and secure set sales targets according to defined sales processes and strategy. Assistant/Regional Sales Manager also ensures instore activities are executed with excellence according to 7P's sales principles, 4 Key Areas of Sales Executions and trade spend is delivering results.

You will play an important role to:

1) People Leadership

• Lead, direct, and develop the team in terms of its structure, people, and performance to achieve maximum efficiency and effectiveness (including personal feedback & development).

• Coach the team on sales techniques, procedures, and standards toward achieving sales targets.

• Translate Modern Trade and General Trade execution plans into regional sales plans, activities, and campaigns.

• Manage daily activities of the team in all channels.

• Cascade to the team on promotion, timing, new listing status, secondary displays and other activities and ensure clear actionable reporting and follow-up are established.

• Allocate resources according to up-to-date customer categorization to improve the overall performance of the team.

• Cascade agreed processes and ways of working and ensure they are applied by the team for all key activities.

2) Strategic Planning

• Contribute to the development of sales, marketing, customer retention, advertising, pricing, and distribution plans/strategies for area of responsibility.

3) Monitoring and Reporting

• Input to sales forecasts and budgets; monitor sales volume, revenues, and costs against forecasts to identify problem/opportunities areas and adapt procedures.

• Monitor sales rebate spends and accruals accurately including ROI planning and reporting.

4) Competitor Activities

• Capture and collate knowledge on market development/customer needs and competitor activities and distribute it to internal stakeholders.

5) Stakeholder Management

• Communicate closely with Key Account teams through the cascade of

agreed detailed plans and appropriate follow-up.

• Negotiate sales with existing and new Modern Trade & General Trade customers who are of strategic importance to the organization.

To be successful in this role, you will need to have:

• Bachelor's Degree in Sales, Marketing, Business Management, Customer Relationship Management, Communications, Business Administration or any other related field. The equivalent of this in working experience is also acceptable for this position.
• At least 3 years experience in Sales Management dealing with Modern Trade and General Trade channels.
• At least 1 year of experience in a people leadership role.