Tatler Asia is seeking an exceptional Social Media Editor, Travel to join our regional editorial team in Kuala Lumpur. Reporting directly to the Regional Travel Editor and Regional Director of Travel, this position is pivotal in executing Tatler's strategic digital roadmap for 2026 and beyond.
The successful candidate will own the day-to-day management and audience expansion of Tatler Travel's social platforms across Instagram, TikTok, and Xiaohongshu (RED), balancing high-end luxury storytelling with data-driven engagement strategies and commercial campaign execution.
KEY RESPONSIBILITIES
Platform Strategy & Audience Growth
- Instagram (Tatler Travel): Curate and produce 10+ high-quality posts weekly (including premium carousels and original Reels) to maintain visual brand standards and hit target growth KPIs (target: 450k followers).
- TikTok (Tatler Travel & Dining): Serve as account lead to conceptualize, shoot, and edit original short-form video content tailored to modern travel and dining trends (target: 100k followers).
- Xiaohongshu / RED (Tatler Travel): Spearhead the end-to-end launch of our new RED channel, developing native, localized Simplified Chinese content to establish a strong presence within the luxury community.
Performance Analytics & Operational Execution
- Track, analyze, and report weekly and monthly channel metrics to evaluate performance against engagement benchmarks.
- Oversee assigned paid amplification budgets and execute paid social strategy to maximize content reach.
- Stay abreast of digital media trends, algorithmic shifts, and content production technologies to optimize distribution.
Commercial Collaboration
- Partner with the Commercial and Sales teams to ideate and execute high-performing branded content campaigns for luxury hospitality partners.
- Ensure all commercial assets maintain strict editorial alignment, delivered on schedule and in accordance with partner SLAs and performance targets.
REQUIRED QUALIFICATIONS & COMPETENCIES
- Education & Experience: Bachelor's degree in Journalism, Communications, Marketing, or a related discipline, alongside proven success as a Social Media Editor, Content Creator, or Digital Journalist in a high-volume media environment.
- Language Proficiency: 100% native-level fluency in English and Simplified Chinese (written and spoken) is an absolute requirement for platform content creation across global and Chinese social channels.
- Production Capability: Hands-on proficiency in mobile and desktop video editing software (e.g., CapCut, Adobe Premiere Pro) to independently capture, edit, and publish high-aesthetic video assets.
- Commercial Acumen: Strong understanding of branded content execution, client relationship management, and paid social boosting.
- Core Skills: Exceptional editorial copy-editing, sharp aesthetic alignment with the luxury segment, strong multi-tasking skills, and strict adherence to editorial deadlines.
Interested parties please send full resume with expected salary to the HR Department via email, [Confidential Information]
Tatler Asia, the leading luxury media company in Asia. Its mission is to build, inspire and empower Asia's most influential communities through the power of unparalleled storytelling, iconic brands and innovative technologies. Tatler is present in seven markets across Asia and is owned by Lamunière family.
For more information, visit https://tatlerasia.com/
Applicants who are not invited for interview within 8 weeks may consider their applications unsuccessful. Data collected will be used for recruitment purpose only.
