Focus:Pharmacy & Personal Care Chains (Watsons, Guardian, etc.)
As our Retail Key Account, you are the face ofKITSUIin the physical retail world. Your mission is to secure prime shelf space, drive category growth, and maintain strong partnerships with major retail chains across the region. You will ensure our products are always visible, in-stock, and dominating the Health & Beauty aisles.
KEY RESPONSIBILITIES
1. Account Management & Partnerships
- Act as the primary point of contact for Category Managers atWatsons, Guardian,and other major pharmacies/retailers.
- NegotiateTrading Terms (TOT), listing fees, and promotional support to maximize brand profitability.
- Conduct regular business reviews with retailers to identify growth opportunities and resolve operational issues.
2. Trade Marketing & In-Store Execution
- Plan and execute theRetail Marketing Calendar, including Monthly Specials, PWP (Purchase-with-Purchase), and GWP (Gift-with-Purchase).
- OverseePlanogram (POG)compliance to ensure KITSUI products are displayed according to brand standards.
- Coordinate with the creative team for high-impact POSM (Point of Sale Materials) such as wobblers, standees, and end-cap displays.
3. Merchandising & Field Force Supervision
- Manage a team of Promoters and Merchandisers to ensure optimal stock replenishment and First Expired, First Out (FEFO) practices.
- Conduct regularStore Visitsto monitor competitor activity, shelf pricing, and stock health.
- Train retail staff and promoters on product knowledge to increase the sell-through rate.
4. Inventory & Demand Planning
- Collaborate with the Supply Chain team to ensureStock Availabilityacross all retail outlets.
- Manage Out-of-Stock (OOS) risks and monitor Short-Expiry items to minimize returns and write-offs.
- Forecast demand based on upcoming retail cycles (e.g., Kaw Kaw Deals, Orange Tuesday, Festive Sales).
5. Data Analysis & Reporting
- AnalyzeSell-Out Dataand Market Share reports to evaluate campaign ROI.
- Track Key Performance Indicators (KPIs) including Sales Target Achievement, Listing Success Rate, and Account Profitability.
- Provide actionable insights to management regarding retail trends and competitor pricing strategies.
6. New Product Listing (NPD)
- Lead the pitch and listing process for new product launches into retail chains.
- Ensure all regulatory requirements and listing documents are submitted and approved on time.
QUALIFICATIONS & EXPERIENCE
- Experience:25 years inRetail Key Account Management(FMCG or Health & Beauty background is highly preferred).
- Network:Existing relationships with buyers from Watsons, Guardian, or AEON Wellness is a significant advantage.
- Skills:Strong negotiation, presentation, and relationship-building skills. High proficiency in Excel for data analysis.
- Mindset:Result-driven with a deep understanding of retail mathematics (GP%, Mark-ups, Rebates).
