Job Summary
The Retail Marketing Executive is responsible for planning and executing retail marketing campaigns, promotions, and in-store activities to drive sales, enhance brand visibility, and support business growth.
Job Responsibilities
- Plan, coordinate, and execute retail marketing campaigns to increase brand awareness, customer engagement, and sales performance.
- Execute marketing plans for retail stores, including promotional activities, product launches, and seasonal campaigns.
- Work closely with internal teams and external partners to ensure smooth execution of marketing initiatives.
- Coordinate with retail outlets to ensure marketing materials, promotional displays, and campaign executions are implemented effectively.
- Collaborate with digital marketing teams to support online and offline marketing activities.
- Assist in developing content ideas for social media platforms, promotional materials, and retail communications.
- Coordinate with suppliers, agencies, and vendors for marketing materials, events, and promotional activities.
- Manage timelines, budgets, and deliverables to ensure projects are completed according to requirements.
- Support retail events, roadshows, product launches, and customer engagement activities.
- Analyse sales performance and campaign results to measure effectiveness.
- Prepare regular marketing reports and presentations for management review.
Job Requirements
- Bachelor's Degree/Diploma in Marketing, Business Administration, Mass Communication, or related fields.
- Minimum 2–3 years of experience in retail marketing, trade marketing, brand marketing, or related fields.
- Experience in retail industry, FMCG, lifestyle, consumer products, or similar industries will be an advantage.
- Strong project management, communication, and coordination skills.
- Creative mindset with good understanding of retail customer behaviour and marketing trends.
- Able to manage multiple projects and work within deadlines.
- Proficient in Microsoft Office applications (PowerPoint, Excel, Word).
- Willingness to travel for store visits and marketing activities when required.
