About Anker Innovations
Anker Innovations is a global leader in consumer electronics and smart hardware, with brands including Anker, Soundcore, eufy, and Nebula. Founded in 2011 and headquartered in Shenzhen, we serve customers in 100+ countries and regions with annual revenue exceeding RMB 10 billion.
Our products — from GaN fast chargers and wireless earbuds to smart home devices and portable projectors — have earned long-term Best Seller positions on Amazon and strong shelf presence in major retailers worldwide including Best Buy, Walmart, and Target.
Our Mission: Make technology simpler and life more beautiful.
Our Values: Users First · Innovation-Driven · Pursuit of Excellence · Global Mindset
Role Overview
We are looking for a Retail Sales Manager to drive Anker's offline retail expansion across Malaysia. You will be responsible for building and managing relationships with key retail partners, growing in-store sales performance, and establishing Anker as a top-of-mind brand in Malaysia's consumer electronics retail landscape.
This is an exciting opportunity to join a fast-growing global brand and shape our retail presence in one of Southeast Asia's most dynamic markets.
Key Responsibilities
1. Retail Channel Development
- Identify, onboard, and grow partnerships with key electronics retailers in Malaysia (e.g., Senheng, Harvey Norman, Courts, All IT Hypermarket, and emerging channels)
- Develop and execute retail expansion strategies to increase store coverage and distribution across Peninsular and East Malaysia
- Negotiate commercial terms, listing agreements, and joint business plans with retail partners
2. Sales Performance Management
- Achieve monthly, quarterly, and annual offline sales targets for the Malaysia market
- Monitor sell-through performance at store level and implement corrective actions when needed
- Analyse sales data, market trends, and competitor activity to optimise product mix and pricing strategy
3. In-Store Execution & Merchandising
- Ensure optimal product placement, POSM (point-of-sale materials), and shelf visibility across all retail accounts
- Plan and execute in-store activations, product demonstrations, and promotional campaigns
- Train retail store staff on Anker product knowledge, selling points, and brand story
4. Distributor & Channel Partner Management
- Manage relationships with authorised distributors and sub-distributors
- Ensure channel compliance, pricing discipline, and inventory health
- Coordinate with regional supply chain team to forecast demand and manage stock levels
5. Cross-Functional Collaboration
- Work closely with the regional marketing team on trade marketing campaigns and localised promotions
- Provide market intelligence and consumer insights to the product team for Malaysia-specific product selection
- Collaborate with e-commerce team to ensure omnichannel consistency (pricing, promotions, brand experience)
Qualifications
Required
- Bachelor's degree or above in Business, Marketing, or a related field
- 5+ years of experience in offline retail sales, channel management, or key account management within consumer electronics, mobile accessories, home appliances, or related FMCG sectors
- Proven track record of managing key retail accounts and delivering against sales targets in Malaysia or Southeast Asia
- Strong network with Malaysia's electronics retail buyers and decision-makers
- Fluent in English and Bahasa Malaysia; Mandarin proficiency is a strong plus
- Excellent negotiation, presentation, and stakeholder management skills
- Data-driven mindset with proficiency in Excel and sales analytics tools
- Willingness to travel within Malaysia for store visits and partner meetings
Preferred
- Experience working with global consumer electronics brands
- Familiarity with omnichannel retail (online + offline integration)
- Experience in product launch campaigns and in-store activation planning
What We Offer
- Competitive compensation package with performance-based incentives
- Opportunity to build and grow a global brand in an exciting market
- Flat organisational structure — your ideas will be heard and acted on
- International exposure — collaborate with teams across Asia, North America, and Europe
- Career growth in a rapidly expanding company with a track record of internal promotion
- Employee product discounts and benefits
Why Join Anker
- Innovation culture: We encourage experimentation, fast iteration, and continuous learning
- Brand momentum: Anker is one of the most recognised tech accessory brands worldwide — join us at the right time in Malaysia's growth journey
- Diverse team: Work alongside talented colleagues from multiple countries and backgrounds
