Job Summary:
We are seeking a highly driven and detail-oriented Retail Marketing Executive to lead / support the execution of retail-focused marketing initiatives that drive in-store traffic, brand visibility, and campaign engagement across MOG's nationwide outlet network. You will act as a bridge between marketing strategy and retail execution, ensuring that every campaign or activation is optimized for results at the store level. You will also play a secondary role in category management, thus working closely with brand principals and the merchandising team to uplift product performance and deliver compelling in-store experiences.
Key Responsibilities:
- Develop and execute retail-focused marketing campaigns to drive store traffic and meet brand objectives.
- Create engaging promotional mechanics, thematic campaigns, and festive activations to increase walk-ins and conversion.
- Plan and coordinate in-store activations, roadshows, pop-ups, trunk shows, and store launch events.
- Work with events, creative, and operations teams to ensure smooth and impactful executions.
- Align with Digital Marketing, Creative, and Content teams to maximise campaign visibility across online and offline channels.
- Partner with Merchandising to plan monthly/quarterly promotions based on stock performance and new launches.
- Support the growth of assigned product categories across the retail network.
- Collaborate with suppliers and brand principals on launches, promotions, in-store visibility, and staff training materials.
- Monitor campaign and store performance, including traffic, sales uplift, and product take-up.
- Prepare post-campaign reports with ROI analysis and recommend improvements for future initiatives.
Requirements:
- Degree in Marketing, Business, Communications, or a related field.
- 35 years of experience in retail marketing, trade marketing, or brand activation.
- Experience in eyewear, beauty, FMCG, or lifestyle/healthcare retail is an advantage.
- Strong understanding of retail operations and shopper marketing.
- Excellent planning and coordination skills, able to manage multiple outlets and campaigns simultaneously.
- Confident in stakeholder management, both internal and external (suppliers, store team, merchandising etc).
- Creative thinker with a hands-on attitude able to take ideas from pitch to execution.
- Strong team player who can collaborate across departments and provide progress updates clearly and regularly.
- Data-literate: able to analyze performance, identify insights, and translate them into actions.
- Fluent in English and Bahasa Malaysia; Mandarin proficiency is a bonus.
What We Offer:
- Opportunity to lead nationwide retail activations and impactful product campaigns
- A fast-paced environment with career growth in brand and trade marketing
- Access to leading eyewear brands and close collaboration with cross-functional teams
