Drive go-to-market strategies for new product and service launches, including the planning and execution of in-app marketing campaigns and co-branded promotions.
Partner with cross-functional stakeholders to scope, prioritise, and deliver key projects and special initiatives.
Provide marketing leadership and insights for ad-hoc initiatives requiring rapid execution and alignment with business objectives.
Project-manage end-to-end campaign delivery, coordinating closely with Business Development, Operations, Business Intelligence, Product, and Creative teams.
Lead the conceptualisation, development, and deployment of marketing assets across relevant channels.
Own marketing budget planning, tracking, and optimisation in collaboration with the Business Finance team.
Define, monitor, and report on key performance indicators (KPIs) to assess marketing effectiveness and inform decision-making.
Analyse campaign performance and user behaviour to uncover growth opportunities and drive continuous optimisation.
Conduct competitive benchmarking and stay abreast of trends across e-commerce platforms and the financial services landscape.
Analyse campaign performance and user behavior to identify growth opportunities and recommend optimisation strategies
Requirements
At least 4-5 years of experience in a high-performing organization, ideally in a role encompassing management consulting or corporate strategy or investment banking / private equity.
Strong project management skills, with the ability to effectively plan, organize, and execute projects.
Background in e-commerce or fast-paced tech start-ups is advantageous.
Exceptional problem-solving and critical-thinking skills, coupled with outstanding communication and project management abilities.
Results-oriented mindset with a proactive approach to execution.
Strong business acumen and commercial savvy, with a demonstrated ability to drive tangible outcomes.
Bachelor's degree required; while experience in marketing is not required, a willingness to learn and adapt to marketing principles and practices is beneficial.
