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Roles and Responsibilities:
Media Buying Strategy, Optimization & Performance Management
Govern the planning, allocation, and optimization of media investments across digital and traditional channels.
Ensure all media strategies align with overarching business and marketing objectives.
Continuously refine media strategies to maximize performance across campaigns.
Analyze performance metrics and collaborate with clients to ensure marketing investments deliver maximum impact against defined KPIs.
Act as a strategic liaison, ensuring collaboration, alignment, and effective execution across stakeholders.
Data Analytics & Insights
Ability to interpret data, identify trends, call out potential issues, and make data-driven decisions to optimize campaigns effectively.
Deliver end-to-end analysis, reporting, investigations, and deep dives to generate marketing and commercial insights across new product launches, devices, and channels (Paid, Loyalty, Organic).
Assess marketing spend efficiency and its impact on ROI. Link campaign performance directly to top-line growth and bottom-line profitability.
Process Optimization
Designed and implemented process improvements to streamline reporting:
Reduced weekly deadlines from 10 to 3, improving efficiency and focus.
Enhanced data investigation cadence from monthly to bi-weekly, expanding scope across multiple channels.
Your experience counts!
5 - 7 years for consultants of experience in paid media and data analytics.
Demonstrable experience in SEM, social media, and/or display & video advertising campaigns, SEO, with strong preference towards programmatic advertising platforms, demand-side platforms and data management platforms.
Strong analytical and problem-solving skills with the ability to translate complex data into actionable insights.
Experience in optimizing landing pages and user funnels, A/B and multivariate experiments
Knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)
Highly collaborative, consistently demonstrating positive engagement with clients and colleagues.
About Accenture
We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people's physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We're proud to be consistently recognized as one of the World's Best Workplaces.Join Accenture to work at the heart of change.Visit us at
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, militaryveteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicablelaw. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services €" all powered by the world€™s largest network of Advanced Technology and Intelligent Operations centers. Our 674,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at accenture.com
Job ID: 128017277
