About the Role
Zeve is looking for a commercially driven and analytical Sales &Commercial Executive to join our HQ team and oversee sales performance across our retail stores and online channels.
This is an analytical and coordination-focused role responsible for monitoring business performance, identifying sales opportunities and risks, and working closely with Retail Operations, Marketing, Merchandising, and E-commerce to improve revenue performance
Key Responsibilities
Sales Performance Monitoring
- Monitor daily, weekly, and monthly sales performance across Zeve retail stores and online platforms, including Shopify, Shopee, and TikTok Shop.
- Track actual sales performance against monthly and quarterly targets.
- Identify underperforming stores, product categories, channels, and products before month-end.
- Prepare regular sales reports with clear findings, actionable insights, and recommended next steps.
Sales Analysis and Forecasting
- Analyse sales trends, customer purchasing behaviour, product performance, and channel performance.
- Prepare monthly sales forecasts based on historical data, campaign plans, seasonality, and market trends.
- Identify potential sales risks and recommend recovery plans when performance is below target.
- Support management with accurate data and commercial insights for decision-making.
Campaign and Promotion Planning
- Work closely with the Marketing team to determine priority products, collections, and sales objectives.
- Recommend promotional mechanics, product bundles, seasonal campaigns, and other sales initiatives.
- Monitor campaign performance and propose optimisation strategies during the campaign period.
- Conduct post-campaign evaluations and document key findings and opportunities for improvement.
Cross Functional Coordination
- Marketing: Align campaigns, content, and promotional activities with sales priorities.
- Retail Operations: Improve store productivity, customer conversion, and sales execution.
- Merchandising: Monitor inventory availability, product movement, stock levels, and assortment performance.
- E-commerce: Improve online revenue, website conversion, marketplace performance, and digital sales execution.
Product and Inventory Performance
- Identify best-selling, slow-moving, and ageing products.
- Monitor inventory health, stock shortages, excess stock, and lost sales opportunities.
- Recommend replenishment priorities and promotional activities for slow-moving or ageing inventory.
- Provide product performance insights to support future buying, merchandising, and assortment decisions.
Store and Channel Performance
Monitor and evaluate performance across:
- Retail stores
- Shopify website
- Shopee
- TikTok Shop
Track key commercial metrics, including:
- Revenue
- Sales growth
- Average Order Value (AOV)
- Conversion Rate
- Units Per Transaction (UPT)
- Best-selling products
- Category performance
- Campaign performance
- Inventory movement
Sales Dashboard and Reporting
- Maintain accurate sales dashboards, forecasts, and KPI reports.
- Present weekly and monthly commercial performance reviews to management.
- Highlight business opportunities, performance gaps, potential risks, and recommended action plans.
- Follow up with relevant departments to ensure agreed commercial actions are implemented.
Requirements
- Minimum three years of experience in retail sales, commercial planning, sales analysis, business development, or a similar role.
- Bachelor's Degree in Business Administration, Marketing, Retail Management, Commerce, or a related field.
- Proficient in Microsoft Excel or Google Sheets, including sales reporting and data analysis.
- Experience with retail POS systems, Shopify, Shopee, TikTok Shop, or e-commerce analytics is an advantage.
- Able to work independently, prioritise effectively, and make data-driven recommendations.
- Commercially minded, results-oriented, and comfortable working in a fast-paced retail environment.
- Passionate about retail, fashion, e-commerce, and business growth.
