Sales & Marketing Manager (Import & Export)

Key Responsibilities

1. Sales & Market Expansion

Drive sales growth for import & export business across regional and international markets.

Identify and develop new business opportunities, customers, and distributors.

Build, maintain, and grow strong relationships with key accounts and partners.

Prepare quotations, proposals, and price negotiations to secure deals.

Conduct regular sales visits, virtual meetings, and client presentations.

Oversee customer onboarding process and provide after-sales support.

2. Marketing, Branding & Roadshows

Develop and implement marketing strategies for international markets.

Manage marketing campaigns, digital advertising, product promotions, and content creation.

Plan, organize, and manage company roadshows, trade exhibitions, and promotional events.

Coordinate event setup, manpower, marketing materials, and post-event reporting.

Work closely with internal teams to design brochures, catalogues, and promotional materials.

3. Import & Export Operations Management

Oversee full import/export process including documentation, LC handling, shipping schedules, and customs clearance.

Coordinate with shipping lines, forwarding agents, warehouses, and logistics teams.

Ensure compliance with international regulations, Incoterms, and customs requirements.

Monitor shipment progress, solve delivery issues, and ensure timely order fulfilment.

Review and optimize supply chain lead times, cost efficiencies, and logistics workflow.

4. Strategic Leadership

Set annual and monthly sales targets for the team and ensure achievement of KPIs.

Analyze business performance, sales data, margins, and market trends.

Develop long-term strategies for market penetration and product expansion.

Prepare sales forecasts, budgets, and management reports.

5. Team Management & Development

Lead, supervise, and motivate the sales & marketing team.

Conduct training to improve product knowledge, negotiation skills, and market understanding.

Provide guidance, performance evaluation, and coaching to drive team success.

Requirements

Degree in Marketing, Business, International Trade, or related field.

Minimum 57 years experience in import/export sales or international trading environment.

Strong knowledge of Incoterms, shipping procedures, customs documentation, and logistics coordination.

Proven track record in managing international customers and achieving sales targets.

Excellent communication, presentation, and negotiation skills.

Strong leadership abilities with experience managing a team.

Willing to travel overseas when required.

Preferred Skills

Familiarity with CRM software, digital marketing tools, and data analysis.

Ability to multitask, work under pressure, and make fast decisions.

Strong commercial awareness and problem-solving skills.

Proficiency in additional languages (Chinese, Thai, Vietnamese, Arabic, etc.) is an advantage