Sales and Marketing Manager

Key Accountabilities

1. Responsible for growing Unit of Sales (UOS), increase revenue and eliminate revenue obstacles through creative, adaptive strategies and plans.
2. Develop & implement strategic plans in managing affiliates/partners across Corporate Sectors, Third Party Agents, Insurers, GPs, etc. to increase revenue and grow market share.
3. Provides day-to-day leadership to sales & marketing team to achieve revenue & UOS objectives, with overall responsibility for achieving hospital revenue & UOS targets.
4. Identify and execute sales & marketing initiatives based on customer / patient journey to develop and build long-term value based customer relationship to meet business goals.
5. Develop & execute marketing campaigns to build brand equity, increase market share and grow revenue for the respective hospitals.
6. Build relationships with the partners to create strong business relationship. Develop hospital affiliate partner plans i.e. comprises of account profile, account analysis, account strategy, account objectives, account action plan, etc.
7. Continuously seek new opportunities and innovative strategies to drive revenue growth & market share in driving the Hospital as the leading preferred healthcare provider in Malaysia.
8. Constantly map and evaluate partner & competitive landscape to identify trends that may lead to changes in sales & marketing strategies to meet or exceed business goals and customer expectations.
9. Conceptualize and execute monthly promotion plans with clear KPIs.
10. Reviews and maintains successful business performance by increasing revenues & UOS, controlling expenses and providing ROI for area of focus.
11. Lead, execute, manage and monitor all sales & marketing campaigns/programs, set clear KPIs, monitor campaign effectiveness and performance.
12. Work together with the Hospital COO in the formulation of individual hospital's sales communication strategies.
13. Monitor partner's monthly/yearly cumulative performances and the various revenue driver category performances.
14. Ensure execution of an effective marketing mix based on well researched consumer insights and a sound appreciation of the company's competitive strength and operational capabilities.
15. Customize retention programs and continuously identify areas of improvements to build loyalty and brand affinity.
16. Effective usage of digital marketing & social media platform to promote the brand, drive partner and consumer engagement, increase SOV and positive WOM for individual hospitals, the Pantai & Gleneagles brands as a whole.
17. Coordinate execution of agreements, develop and maintain marketing/business development presentations.
18. Prepare proposals and presentation materials for COO, management, partners and vendors.
19. Formulate & update policies and procedures to meet present work requirements pertaining to sales & marketing.
20. Participate in Quality Assurance programmes and Quality Improvement activities.
21. Effective utilization of allocated budget, monitor budget utilization and measure campaign/program/activities KPIs & ROIs.
22. To perform other duties which may be assigned form time-to-time by the COO & Head of Marketing MOD or designated representative on behalf of the Management.
23. Conduct performance evaluations and promote professional development.
24. Supervise and mentor IT staff, encouraging continuous improvement of professional growth.
25. To perform any other duties that may be assigned by the Management from time to time.

Qualification and Experience

- Candidate must possess at least a Bachelor's Degree in Business or Marketing or equivalent

- At least 10 years working experience in a senior Sales & Marketing portfolio, preferably in a

private hospital setting.

- Experience in pharmaceutical, healthcare, Insurance industry managing or servicing key

accounts.

- Self-oriented with strong leadership and interpersonal skills.

- Able to work independently and communicate effectively at all levels.

- Proven track record in corporate client management, business development and branding.

- Ability to analyze data and translate into actionable strategies.

- Excellent leadership, negotiation and presentation skills.