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NOTE:Not accepting applicants who need Visa sponsorship to work in Malaysia. ***
Business Development Representative (BDR) Malaysia
The Role
Anchanto Malaysia is seeking a
proactive, organized, and creative Business Development Representative (BDR) who will manage
full-funnel outreachfrom outbound and inbound lead generation to event-driven marketing and campaign coordination.
This is a
non-closing role focused on activating opportunities and driving commercial visibility in the Malaysia market.
The ideal candidate:
- Is structured in prospecting and confident in collaborating with sales, marketing, and channel teams.
- Has strong understanding of B2B SaaS sales, eCommerce, logistics, or supply chain technology.
- Possesses excellent communication and prospecting skills.
Key Responsibilities
- Sales Development (Inbound & Outbound)
- Execute outbound prospecting campaigns (lost leads, cold outreach, sequences).
- Qualify and engage inbound leads across multiple touchpoints (web, events, referrals).
- Apply ENCHANT Methodology based on Challenger Sale, and BANT qualification framework.
- Book meetings with qualified decision-makers and warm leads for sales.
- Maintain accurate tracking of pipeline activities in CRM (HubSpot or equivalent).
- Event & Campaign Activation
- Identify relevant industry events and coordinate with the sales team for participation.
- Assist with planning, logistics, and follow-up for internal and external events (e.g., eTail, eCommerce Expo).
- Collaborate with industry bodies to co-host events or distribute EDMs.
- Marketing Coordination
- Work with the marketing team to align campaigns with target accounts and outbound efforts.
- Help localize global marketing content for Malaysia (emails, landing pages, collaterals).
- Track performance of local paid campaigns and provide feedback to improve lead quality.
- Own feedback on content for landing pages, digital campaigns, and local website branding.
- Market Intelligence & Lead Research
- Research and enrich contact lists for prospecting (decision-makers, partners).
- Monitor competitor activity and trends across eCommerce, retail, and logistics.
- Share insights with commercial and marketing teams to inform positioning.
- Collaboration & Reporting
- Report weekly on pipeline activity, meeting conversion rates, and campaign effectiveness.
- Coordinate internally across sales, partnerships, and marketing to ensure outreach is aligned with business priorities.
Qualifications- 4+ years of experience in Sales Development, Business Development, or a similar role (preferably in B2B SaaS, eCommerce, logistics, or supply chain technology).
- Proven experience with lead generation, outbound prospecting, and cold calling.
- Strong understanding of CRM tools and lead management processes.
- Clear evidence of results in:
- Outbound prospecting
- Designing sequences
- Writing short/medium-form content
- Using LinkedIn and social media for business development
- Excellent verbal and written communication skills.
- Ability to work independently and manage multiple tasks effectively.
- Strong analytical skills with ability to assess sales data and improve outreach strategies.
- Experience in handling objections and qualifying leads for software solutions is a plus.
Key Performance Indicators (KPIs)
Lead Generation & Sales Development
- Meetings Booked (Irrespective of Channel)
- Number of qualified discovery meetings scheduled for the sales team (weekly/monthly target).
- Lead Qualification Rate (Inbound/Outbound)
- Percentage of leads qualified and moved to opportunity stage.
- Outbound Activity Volume
- Number of sequences, outbound emails, LinkedIn messages, and cold calls made.
- Meeting Conversion Rate
- Ratio of MQLs/SQLs successfully converted into meetings.
- CRM Hygiene & Data Accuracy
- Consistency and accuracy of updates and tracking in CRM (notes, tags, statuses).
Marketing & Campaign Coordination
- Event-Driven Lead Generation
- Number of leads sourced or engaged through events, webinars, or partner activations.
- Event Participation ROI
- Number of meetings, MQLs, or SQLs generated per event (tracked against each activation).
