Rich Products Corporation is a Multi-National Corporation (MNC) with over 11,000 associates worldwide and is a leading supplier in the foodservice, in-store bakery, retail and industrial marketplaces. We specialize in the manufacturing of an extensive array of delicious products to satisfy the appetite of customers in more than 100 countries and six continents.
There is an exciting opportunity arisen for a creative, talented, dynamic, and passionate candidate to fill the role of Sales Executive - Food Service focus areas in Sabah. This great opportunity is best suited for an energetic and aspiring candidate who wants to be part of a global organization.
Some of your key responsibilities will include but are not limited to the following:
- Develop and execute a strategic sales plan to achieve food service sales targets.
- Identify, prioritize, and manage key accounts and prospects within the assigned segment/channel.
- Forecast sales volume by product category and customer segment.
- Plan territory coverage and customer visit schedules efficiently.
- Understand customer needs and propose value-added product solutions.
- Tailor product mix and solutions to grow account volume and profitability.
- Use solution-selling tools to expand product range and sales volume.
- Build strong relationships with chefs, restaurant owners, and F&B managers.
- Conduct menu pairing consultations and recipe development support for clients.
- Proactively develop and expand the new customer base in the assigned customer segment/channel.
- Identify high-potential food service accounts (hotels, cafes, catering, cloud kitchens).
- Convert competitor accounts through targeted approaches and sampling.
- Support product launches and conduct product demonstrations.
- Execute promotional activities to drive sales volume.
- Organize or participate in food shows, tasting sessions, and culinary events.
- Provide product samples and conduct side-by-side comparisons with competitor products.
- Coordinate and collaborate with stockists and distributors to ensure effective sales execution.
- Monitor distributor stock levels and assist with inventory planning.
- Train distributor sales teams on product knowledge and selling techniques.
- Resolve channel conflicts and ensure pricing consistency across partners.
- Submit regular reports on sales activities, customer/competitor insights, and other requested data.
- Monitor market trends to inform sales strategies.
- Conduct competitor analysis (menu penetration, pricing, distribution gaps).
- Track and report on channel performance and sell-out data.
- Continuously improve sales skills and adopt relevant technologies to enhance performance.
- Stay updated on food service industry trends.
Requirements:
- Minimum 3 years experience working in a similar role in related foodservice (F&B) industry
- Bachelor's degree from a recognized tertiary institution
- Fluent in English and Mandarin is an advantage
- Familiar with food trend
- Preferably Staff (non-management & non-supervisor)
- Excellent communication & presentation skills
- Excellent customer relationship management skills
- Excellent knowledge of local markets, industry, and market trends
- Possess own vehicle
You will find yourself working in a welcoming, family, and friendly performance culture where positive results are recognized and rewarded.
Rich Products Malaysia wishes to thank all prospective applicants for taking the time to apply for the role.
