JOB SUMMARY
Responsible for development and implementation of sales strategy in the assigned region or geographic area to achieve sales target in line with the company's planning & strategy
Key Responsibilities and Job-Related Characteristics:
- Build outlet strategy and volume targets in line with outlet segmentation for the assigned region
- Oversee the wholesaler selection, relationship and evaluation in the assigned region
- Develop sales projection and target metrics (volume, CM, A&P, depletion, distribution etc.), set balanced initial volume target in a bottom-up way in terms of volumes and net sales
- Allocate outlet and wholesaler targets to the sales team in line with customer segmentation and KPIs
- Lead and monitor regional sales execution and promotion, including sales progress, inventory, depletion, customer relations
- Provide guidelines and directions to the sales team to achieve targets
- Evaluate sales team's performances in line with KPIs
- Develop strong relationship with key wholesalers and outlets in the assigned region
- Provide appropriate market information to Sales Director for company strategy build-up
- Communicate company strategies and regional market development plan to the sales team
- Conduct close interactions and cooperation with Marketing department at regional level
- Work with marketing on brand promotion events and activities to improve brand image and consideration in assigned outlets to create leading influence in the market
- Communicate people management issues from subordinate to Sales Director
Knowledge and Skills Requirements:
- Degree holder with formal business qualifications or equivalent
- Minimum 8 years relevant sales experience in leading multinational companies
- Competency in spoken and written English is a must.
- Competency in Mandarin, Cantonese and Chinese dialects is an advantage
- Experience in the alcohol or luxury industry is an advantage
- Excellent strategic planning and analytical skills
- Result oriented and strong ability to adapt to change A team player with excellent interpersonal and communication skills
- Computer literate
