Salesforce Administrator and Developer

The Salesforce CRM Specialist (Admin & Development) is responsible for the day-to-daymanagement, enhancement, and reliability of the Salesforce platform and its connectedecosystem.This role combines hands-on administration and development with a strong focus onimproving CRM processes, automation, and data quality to support Marketing andRecruitment operations.

Working closely with internal stakeholders, the role ensures Salesforce remains stable,scalable, and aligned to evolving business needs, while continuously identifyingopportunities to improve eIiciency and user experience.

Key Responsibilities:
. Manage end-to-end Salesforce administration and operational support, includinguser access (roles, profiles, permission sets), object configuration, flows, andhandling of internal ticket requests (enhancements, bug fixes, access requests and
etc) within defined SLA
. Develop and maintain Salesforce solutions using Apex, Flow, and standard platformcapabilities, including testing, debugging, and deployment following best practices
. Engage with business stakeholders to understand, clarify, and translaterequirements into effective system solutions, while providing recommendationsand managing expectations
. Support campaign execution and CRM processes, including campaign setup,tracking, and ensuring proper lead and data flow
. Design, build, and maintain Salesforce reports and dashboards, ensuring dataaccuracy, consistency, and usability for business decision-making
. Manage and support integrations between Salesforce and connected platforms(current and future tools), including monitoring performance, troubleshootingissues, supporting API-based automation workflows, and ensuring dataconsistency across systems.
. Support system release and change management activities, including UATcoordination, deployment, and maintaining proper documentation for all systemchanges.
. Monitor system and integration health (errors, failures, performance), andproactively identify, troubleshoot, and resolve issues to ensure system stability
. Identify opportunities to improve existing CRM processes, workflows, andautomation to enhance efficiency and reduce manual effort.
. Support optimisation of lead management and routing processes within Salesforce,ensuring timely and accurate follow-up.
. Perform data management activities, including data cleansing, deduplication, andmaintaining data integrity across Salesforce and integrated systems
. Ensure compliance with Salesforce governance framework, SOP, and internal datasecurity and privacy standards
. Support the implementation and enhancement of automation and AI-enabledworkflows (e.g. lead scoring, conversational integrations) within Salesforce andconnected platforms.

Qualification Requirement:
Education:
Bachelor's degree in computer science, information technology, or related field.
Candidates with strong hands-on Salesforce experience and relevant certifications, even without a formal degree, are encouraged to apply

Experience:
. 2-5 years of hands-on experience in Salesforce administration and/or development
. Proven experience supporting business users and handling CRM-related requests(e.g., ticket-based environment)
. Experience working with reporting, dashboards, and data management withinSalesforce
. Exposure to integrations or connected systems (APIs, automation tools, or third party platforms) is preferred
. Exposure to marketing, campaign management, recruitment, or sales operationsworkflows is preferred
. Experience working in environments with B2B customer lifecycle processes is anadvantage

Soft Skills:
. Strong problem-solving and critical thinking skills, with the ability to assess issuesand propose practical, scalable options
. Ability to prioritise and manage multiple requests in a fast paced, SLA-drivenenvironment, balanced urgency, impact and eIort.
. Composed under pressure, with the ability to handle competing stakeholderdemands and tight timelines eIectively.
. Good communication skills with the ability to translate technical concepts to nontechnicalstakeholders
. Demonstrates a positive, proactive attitude with strong willingness to learn, adapt,and continuously improve in a fast-evolving technology environment