1. Salesforce Data Cloud Specialist
Key Responsibilities:
- Configure and manage Salesforce Data Cloud environments, including Data Streams and Data Model Objects (DMOs).
- Design and implement identity resolution rules to unify customer profiles.
- Collaborate with marketing, analytics, and IT teams to define and maintain data strategy.
- Utilize Calculated Insights to support advanced audience segmentation and analytics.
- Ensure data quality, privacy compliance, and governance within the CDP ecosystem. Required Skills & Qualifications:
- Hands-on experience with Salesforce Data Cloud (Customer Data Platform).
- Strong understanding of data ingestion, unification, and segmentation processes.
- Experience with data modeling, ETL processes, and identity resolution.
- Familiarity with Salesforce ecosystem including Marketing Cloud, Sales Cloud, and Service Cloud.
- Strong analytical skills and understanding of data privacy regulations.
- 4-5 years of experience. Salesforce Marketing Cloud Intelligence.
- Hands-on experience with Salesforce Marketing Cloud Intelligence.
- Hands-on experience with reports and dashboards.
2. Salesforce Marketing Cloud Specialist
Key Responsibilities:
- Develop and manage campaigns using Email Studio, Journey Builder, Automation Studio, and Mobile Studio.
- Implement A/B testing, personalization, and dynamic content strategies.
- Integrate Marketing Cloud with Salesforce CRM and third-party platforms.
- Collaborate with stakeholders to gather campaign requirements and deliver optimal marketing solutions.
- Monitor and optimize campaign performance using analytics and reporting tools.
- Leverage Einstein features (Send Time Optimization, Engagement Scoring, etc.) to enhance campaign efficiency. Required Skills & Qualifications:
- Proven experience in Salesforce Marketing Cloud tools and modules.
- Strong knowledge of AMPscript, HTML/CSS for email development.
- Understanding of customer segmentation, data extensions, and contact management.
- Experience with Journey Builder and marketing automation best practices.
- Familiarity with GDPR and email deliverability best practices.
- 4-5 years of experience.
